When it comes to buying a car, time decides everything. But the formula to find out excellent time to make a purchase, quite complicated. If you want to buy a car in the cabin, and keep in mind statistics.
Beginning of the week
Most consumers go to the salons on weekends. You should avoid crowd customers, if you can talk to a dealer about additional discounts without a rush.
End of the day
At the end of the working day, sellers seek to pass the sales plan and may not want to spend time on negotiations on the sale. Keep in mind that this time is suitable for the conclusion of the transaction already with the selected car, and not for inspection and choice. The end of the working day for can save time and money.
End of the month or quarter
Dealers must perform monthly and quarterly sales indicators to get a specific bonus level. Thus, the end of the month or quarter will be a good time to go through the car dealerships. If you are lucky, you can get real discounts on the car. The issue price ranges from 5 to 10%.
End of the calendar year
As the new calendar year Dealers are trying to satisfy sales quotas. In addition, they are trying to get large festive bonuses. All this is ideal with a discount, the value of which sometimes reaches 20%.
Proposition prompt
Dealers often use pressure tactics on the buyer, offering discounts on the car. However, this approach has changed a bit with the coming in our life of the Internet with its price transparency. However, experienced dealers rely on some tricks of sales tactics to try in any case.
The main goal of the dealer who uses such tactics is to take the closure of customers into the demonstration hall. They will do and speak almost anything, if only you physically went to the hall of the representative office of this brand. And as soon as you get inside, they will put on you until you agree to buy a car.
The video lists the main types of fraud when buying a new car:
The total tactics used by the dealers includes:
- a variety of bait;
- a change of several sellers who will try to negotiate with you;
- deposit offers;
- beautiful advertisements, huge banners, air balloons and so on.
If you really want to buy a car and do not want to suffer financially, who use dealers in their work. Planning a trip to the salon, do not forget about some nuances that will help you save your money.
Late
You saw an advertisement that in one of the salons there is a car that is exhibited very low price, significantly lower than the competitors. You go there, come, and - about horror! - Literally 5 minutes ago, it was sold. A mixture of disappointment and waiting warms the client's appetite. And then the dealer offers a similar car, however, the price for him is about higher than you expected.
Moral history: If the offer looks too good to be true, think about it.
Expected car
You probably saw in advertising, waiting for his release, go to the salon, where you tell you that you have to wait for the month of three. And in order not to lose the client, the dealer announces that one of them is on the way! You mentally sit down in the car, pay the deposit. However, soon you report that, unfortunately, the waiting time is extended for a month. A week later, the call, in which the dealer informs you that the car bridges are delayed on a month or another. Such an entrepreneurship on the hand of the auto show itself, and not you. After all, time goes and, if you decide to change the dealer, you will again have to return to the end of the queue and wait again. Thus, you reluctantly agree to wait the car ...
Moral history: If the dealer does not have a car in a warehouse, all dealers will be almost the same. Therefore, it is worth compare prices.
Car demonstrator
The dealer offers you to buy a demonstrator car, which has a mileage of a pitiful 2000 km. You agree to, because almost new carmobileYes, and the price may be slightly reduced. However, before making a deal, remember that such cars are used in. That is, this means that the person of two people have already passed through the car using its maximum features. Let's say easier, such a car has a difficult story.
Moral history: Compare prices for a car demonstrator and a new car and make a decision justified.
Each car seller craves you as a client, many of them will try to sell you packages or deceive you so that you pay more, and will be offered what is profitable for them. You can sit back and ultimately pay more. Or you can repulse and shatter on a decent discount. All in your hands.
If the bargaining when buying a used car does not cause any questions and traded absolutely everything, then when buying a new car in car dealerships, as a rule, if they are trying to reduce the price, then it is very modest and persistent:
And cheaper?
It is impossible cheaper! And so this is the price of 200 thousand discount, and you still want ...
It seems to buy a new car at a price of 1-1.5 million, further demand a discount in 30-50 or 100 thousand not solid like that ...
But if you are offered to you, who will refuse them?
Preface.
December 2013.
Cooking a friend about what I want to buy new car Audi Q3 and already decided with the machine and with the salon, he asked:
And the price tried to knock?
Yes, just did not throw anything - and so the end of the year, and so there are discounts on them, etc. etc.
Yes, it is not necessary to knock out from the salons! I worked there for 5 years and I can say that at the end of the year almost all the salons do not fulfill the sales plan. And with the right approach, you can get them even thousands of 50-100.
1. Came to the salon on V. Highway, where he stopped the choice by car. I asked to once again watch the package of the selected car, print it with the price - 1 350 000 ° C. And laid gently to my bag.
I: - Thank you. Bye!
The manager somehow puzzled: - Have you decided to buy? Or are you still thinking?
I: - Accepted a decision on the purchase, but does not suit your price. Now I'm going to the salon on L. Highway, there they promised to sell cheaper ...
With these words, I left the manager, who, as soon as I began to leave, quickly rushed to my boss.
Because simple managers do not give the authority to provide discounts!
And any of his not authorized action, he must agree with his head.
2. Having arrived in the salon on L. Highway, I found out, they have Audi Q3 in the desired configuration or similar to me. Found a similar one. With sports steering and seats. Price 1 410 000 rub. Print the package and price.
I will get my printout from the salon with V. Highway, where, supposedly the manager, the handle is crossed out of the price of 1,350 000 rub. And the price of 1,300 000 rub is written. and comparing them between themselves, I stretch the manager's proposal to their competitor.
The manager takes a printout, carefully studies it. Asks when ready to buy a car? And removes to your boss.
Ten minutes later he comes out with a proposal on its printing - 1 320 000r.
Unfortunately, this is the lowest price we can offer.
Thank you, I'll think and call.
Leaving, notice the whole gravity of responsibility on the shoulders of simple managers to fulfill sales plans.
The end of the year, car dealers are littered with machines that do not need to buyers like sellers ...
3. Third Salon - next to D. Highway.
What kind audi configuration Q3 is available? Can I see this complete set? (In my opinion, as well as on V. Highway) how much does it cost? 1 370 000r.? Print, please ...
Before the manager, I get two printouts from the bag and putting them next to you, carefully study three options. I don't pick up the manager, although I physically feel his anxiety and nervousness ... (Oh, this crisis, oh, this plan ...).
Look! On the same complete set, like yours, your friends with V. Highway give 1 300 000r. For additional sport steering wheel And sports seats Friends with L. Highway give 1 320 000 rub. I don't need them in principle. I am a real buyer who is ready to buy this car now. What can you offer?
The manager takes three printouts and goes to his boss.
Five minutes…
Ten minutes…
FIFTEEN MINUTES…
Go together!
Good day! (He greets the boss) When are you ready to buy a car?
As soon as I defined with the price ...
Maximum that we can give on Audi Q3 in this configuration - 1 290 000 rub.
I left a deposit of 10 000r. In the cabin on V. Highway ... because of this amount, I will not spend my time and nerves on the return of the pledge ... it's easier for me to buy ...
A minute pause ...
Head: - Good! 1 280 000r. Now ready to issue a contract?
I: - Yes! (Y-E-E-E-E-E-E-E-S-SSS!) Where is your credit department? (I decided to take a car on credit).
Two days of travel (although it was possible and go around everyone else). And saved 70 000r.!
Yes, not all!
When I came to sign a loan agreement, it turned out that the bank without my knowledge changed the loan period - from 36 months. Up to 48! My disturbance was not the limit! I (in full) I wanted to send the bank and the auto show itself!
The excited manager, also worried about the breakdown of the transaction, offered me a free 10,000 km (about 14 000r.) And rugs as a gift.
Thinking, I signed a loan agreement. I bought the car at a price of 1,280,000 rubles. With free case and mats.
In order not to go for an additional 12 months of the loan, I made about 70,000 rubles the next day. With a decrease in lending time up to 36 months.
1. Car dealers do not earn on sales of cars! They earn bonuses on performing sales plans and additional services! Therefore, it can almost always reduce the price!
2. The more salons you visit, the more favorable offer can be obtained for yourself.
3. When buying a car (especially on the issue of issuing), do not go to the car dealership and before the manager with a smile on the face! Walk irritated, sullenly - show your discontent and not the desire to acquire this car, make fire to everything - coffee burned, waiting for a long time, the toilet does not work, etc. Let them soften your mood with gifts (rubber, rugs, then, etc.).
4. If you want to buy a car by Trade-in! Your old car - Additional tool for receiving a discount. Buy in trad-in more expensive by 5-10 tr. If you buy a new car from them.
Reading time: 7 minutes
When the time comes to purchase a new vehicle, we think about how to buy a car at a discount official dealer. Motor shows today can be found almost every step. In no one of them you will see long checkouts of buyers. On the contrary, there is often more employees in the trading hall than customers. Competition is tasty, and the struggle goes for each buyer. This contributes to the emergence of various promotions and discounts on certain models.
How to buy a car
Today the car is no longer a luxury subject, this is the usual means of movement. Some families have two cars and more. On the roads of the country chass thousands different models - both Russian and foreign brands. To become the owner of the car, it is not necessary to have a driver's license - if you are not going to manage it yourself.
If you have the required amount to buy a car is easy. To do this, you can contact the car dealership, search for ads on the Internet and newspapers. Today, even the possibility of buying online appeared.
Where to buy a car
You can buy the car in the auto show of the official dealer or on secondary market. The first option is more expensive, but at the same time the simplest and safest for the buyer. Purchase of used TC will significantly save money, but the risk arises to purchase a car with dark past or hidden disadvantages.
When you can get a discount from the official dealer
Official dealers of Russian and foreign manufacturers can always find discounts, even if there is no bright banner on the facade of the building and the promoters flyers are not distributed before entering the entrance. The main thing is to know when car dealers are ready to make concessions in the struggle for the client.
Budget model domestic production It is quite possible to buy with a discount of 40 - 50 thousand rubles. When we are talking about a more expensive segment, the discount can be 200 thousand rubles and even exceed this level.
The entire process of buying a car in the showroom reminds the campaign to the nearest household appliances store. You come, choose your favorite model with the desired package, if necessary, pass the test drive, and then get the design. In detail all the actions of the buyer will not consider here, since our article is the receipt of a discount.
In connection with the change of generations of cars
Even the most successful and demanded model is sooner or later removed from the plant conveyor. It replaces more modern analog. It should be regarded as a reason to profitably buy a new car. Study, but quite popular model of car dealerships willingly sell at discounted prices, freeing the place of the new generation.
The release of new items on the market does not become a surprise for everyone. First new model Presented at a popular exhibition. After some time, the manufacturer announces the start of sales and prices for luxury equipment, which usually come to car dealers first. Before starting sales of new dealers, the dealers begin to actively implement the enjoyed goods with good discounts. If a new one is satisfied, but recently removed from the production of the car, this option is for you.
Corporate bonuses
Dealers often provide discounts to enterprises in order to stimulate the permanent updating of their fleet. For example, favorable prices are provided with taxi organizations. If you are an employee of such a company, you can take advantage of a corporate discount of 5-10% when buying a new car.
For regular customers
The car is not a product of everyday demand, so the "permanent client" is the concept of ambiguous. However, in the case of premium models, car owners often receive loyalty bonuses. This is done to save customers who have once acquired a car or conducted it periodic that has a certain dealer. Such customers have the opportunity to count on a 5% discount in the event of a new machine. Unfortunately, this practice is not applied to buyers of mass models.
Jubilee promotions
Wanting to get the maximum discount on the car, you should guards on all car dealers. Many of them conduct various promotions dedicated to the opening date or significant days for the automaker. Sometimes a pleasant discount can get a buyer who decided to acquire a new car on his birthday.
Favorable prices before holidays
Good time to purchase a new vehicle in stock is December.
Before the New Year holidays, dealers often drop prices for certain models in order to gain the missing part of the annual plan.
Sometimes a discount is not a car dealership, but a car manufacturer. For example, AvtoVAZ often conducts such shares. In this case, a discount car can be bought from all official factory dealers.
Some unscrupulous dealers sometimes try to use a discount from the manufacturer in their favor and continue sales at regular prices. In this case, when buying a new car it is worth reminding sellers about the festive action. After that, they will have to call the real cost of the machine with a discount from the factory.
Discounts on machines with defects
It's no secret that cars from the plant conveyor come to the car dealership not in the package, but in the open form on the transportation platform. On the way, they rarely receive damage, as car carrier drivers are very accurate and responsible people who receive high pay for their work. What you will not say about the staff of the car dealership, which are engaged in unloading cars from the bus station and their parking on a special platform. In the process of unloading, some machines get scratches or even dents.
Minor defects dealers eliminate in their own hundred and sell cars at regular prices. However, this is not always the case. Machines with damage can be found in car dealers with a good discount. Before you buy them, you need to assess the cost of repair.
In search of a profitable purchase, you should pay attention to cars that were used to the test drive. Of course, they already have a certain mileage, but the price of them will be attractive.
End of the month or quarter
Good time to buy a car in the car dealership is the end of the quarter, and sometimes every month. The fact is that the dealers have a sales plan. From its execution and over-fulfillment directly depends on the premium of consultants, as well as the cabin director.
When a quarter or month is about to end, and the plan has not yet been fulfilled, buyers appear good opportunity get a discount. However, it is usually widely not advertised. If you immediately talk about your desire to buy a car, do not wait for a discount. Sellers will offer it to those who still fluctuate in making a decision or intends to go to the competitor.
Seasonal discounts
The car is a product that can "be locked" by occupying a place. The arrival of new cars usually occurs at the beginning of the year, so the optimal period to get the biggest discounts on new cars - from December to February. At this time, you can purchase a new vehicle, saving up to 15% of its cost.
The beginning of the year is the Sale of TC last year's sales. Many motorists belong to them dismissively and do not want to buy a car, which is already a year, fearing to lose in the price of it in 4-5 years. This approach does not justify itself. If the car is released even last year, it is completely new, with a mileage of only 3-4 km (riding around the plant and on the dealer territory). With a gentle circulation in 5 years, its condition may be better than the younger cars.
Trade-in Program
In Moscow and other cities of Russia, car dealerships have been selling their cars on Trade-in for several years. Having become a member of the program, you give your own vehicle to the dealer and get a discount on a new car. The size of the discount will be equal to the estimated value of the old car. In fact, you change the old on a new with a surcharge.
Utilization state program
Since 2010, in our country there is a state program for the disposal of old vehicles. Participate in it will work if your car over 6 years old, on the go and in complete configuration. TCs can be passed to a special disposal point or dealer, while having received a certificate for a discount of 50,000-350,000 rubles, depending on the category vehicle. This, in fact, the discount coupon can be used for partial payment of the cost of the car of domestic production or as an initial auto loan contribution.
How not to overpay for the car
When selling each car, the dealer has a margin of 5-10% of its cost. But from the sale additional equipment The markup is significantly higher. Therefore, every sales assistant in the auto show makes every effort to sell you something in addition to the car. It depends on the size of its salary. If you do not want to overpay, do not give in to sellers' persuasion.
Always call the lowest price
As soon as you enter the car dealership and start viewing cars, the sales assistant will suit you, I will find out what model you are looking for and asked, within what amount you plan to buy a car. So he learns how much money can get from you. You will be offered cars with a more expensive complete set, even if there are models are cheaper.
Not all buyers need a rain sensor, parking sensors and other devices, so do not call the seller you have the amount you have. First, learn the prices of all the models presented and find out the cost of the desired configuration. This can be done even before coming to the car dealership on its website or manufacturer. When you come to the dealer, call the price of the model of this or that configuration you are interested in, if you are asked about it.
Optional equipment
Buying a new car at the dealer, in the cabin you will not find rugs and covers on the seats, and in the trunk there will be only spare wheel, key for its replacement and jack. Also in stock will be only full alarm and immobilizer. Everything else must be acquired additionally. Where to do - in the car dealership or at the nearest car market, - to solve you.
Rugs, seats covers, winter tires, alloy wheels and different branded souvenirs from dealers are 2-3 times more expensive. Some of them even offer tinting rear braid and additional anti-corrosion treatment of the bottom. From such services it is better to refuse to save money - they can be found elsewhere. Even if you have covers and mats with the manufacturer's logo, the car will not be better from it. In any case, the last word for the buyer.
But to give up such equipment as a security alarm with higher possibilities than that of the standard, it is not worth it. Its installation elsewhere can deprive your car the possibility of warranty service.
Additional warranty
Any manufacturer gives its products a guarantee, including vehicles. For example, a warranty period for all new AvtoVAZ models is 100,000 km of run or 3 years of operation, as well as 6 years warranty on body parts from through corrosion. Some manufacturers, such as Toyota and Nissan, offer their customers to extend the deadline for the factory guarantee by purchasing additional. Of course, for this you need to pay a certain amount, go through all the scheduled that and perform some other conditions.
The main guarantee of the plant is quite enough.
With careful exploitation, even after 6-7 years, your car will not need anything except consumables - filters, oil replacement, antifreeze, belts, etc. Therefore, it is worth abandoning an additional guarantee.
Learn prices in advance
Do not stop your choice only on one car dealership if there are several dealers of the manufacturer of interest in your city. Pre-examine prices for each of them, ask for marketing actions. If you manage to get a commercial offer from the seller-consultant with a certain price, show this paper to another dealer. It is likely that you will be offered a more favorable price.
Conclusion
When buying a car, you can get a discount, as in the case of the acquisition of any other product. The main thing is to go to the car dealership at the right time when the probability of the discount is high. The ability to bargain can also come in handy. To increase your chances to get a discount, do not make a purchase immediately after coming to the cabin, even if you have long decided on the model and complete set. Wear, look at other machines. Noticing an indecisive buyer, sellers can offer a discount individually.
How to buy a new car cheaper of the official price: video
The car sales boom in Russia has long passed, and although the market currently demonstrates all signs of gradual growth, you can only dream about pre-crisis indicators. This forces dealers more willingly to make concessions at cost to the detriment of its margin. For this reason, the official value of the car, specified, does not mean that you will have to part with such a sum. Remember that not all discounts are official and available at the current moment, so the hunt for the discount is a whole science. And we intend to introduce you to the case, so that you can save the maximum of funds allocated for the purchase - Believe me, they will come to you.
This time can be described as a "buyer market". This means that you can get a discount on almost any car, even the most budgetary. Just need to know how to do it.
Varieties of dealerships
The commodity market is interested in buyers, his task is to attract the client using all sorts of marketing techniques. But the consumer today went picky and smart, so the effectiveness of advertising in all its manifestations is reduced every year. But there is a mechanism that acts on a potential buyer is trouble-free. This, as you already understood - the provision of various discounts, from purely symbolic to very impressive. Often - to the detriment of their own income. There is no official classification of such discounts, but we assumed the work to make an approximate list of the most common proposals.
So, with what discounts on the purchase of a new car you may encounter in the showroom:
- seasonal - provided on the models sold outside the framework of the current season, or on seasonal car parties;
- festive - offered on the eve and during the holidays, can be confined to the anniversary date of the client;
- personal - Offered for a specific product range of specific customers, ranked in one way or another criteria for a privileged category;
- promotional - provided on specific models Everyone without exception to customers with the aim of artificially popularizing the brand;
- dealer - are provided by trading partners, regardless of their turnover (but with his account);
- specialskih - are provided to those potential customers (categories of buyers), in orders from which the car dealer is more interested in the most;
- progressive - Offered on a contractual basis when acquiring several cars.
In all listed cases, the cash equivalent of discounts is simply calculated by multiplying the percentage of discount on the official value of the machine. Many car dealers can count on receiving several discounts, but with certain restrictions. Subsequently, the size of the total discount in rubles is deducted from the cost of goods, and this price is fixed in all sales documents, and not necessarily indicating specific positions of discounts.
In the usual retail and wholesale trade there are also accumulative discounts, but in the automotive business they are useless: the vehicle is a piece goods that are bought for decades, so the probability of using such a discount is close to zero.
In which cases you can get a discount from car dealer
There are often a situation when colorful banners are located on the site of the official dealer, telling about certain discounts and promotions, but when you come to the salon, you politely explain that you liked the car for the action for one reason or another does not fall.
But more often the opposite situation is found when you can learn about the discount at the last moment, and there are no ads on this account. It depends on the case and your talents.
With a good coherence, if you know how to knock down a discount when buying a new car, you can quite buy budget Machine With a discount of about 30-50 thousand rubles. For a more solid car and the size of the bonus will be more, from 200 thousand and higher.
But it is important to remember that the acquisition of a vehicle is not the same as the TV. In the household appliances store you are just another client, and if you begin to show excessive synthesis, you will show the door without a branch of conscience. In the auto show you are always welcome guest, every visitor is on the weight of gold, so you can afford a statement of type "And the neighbors cheaper" - all your claims will be considered and try to offer a compromise option.
In which cases is usually given a discount? We present an exemplary list of situations when you can count on a substantial discount:
- change generations. This information is not always present in the price list, but with a personal visit to the car dealership you should ask about the presence of such proposals;
- get a corporate bonus is unrelated, but, nevertheless, it is worth finding out if your company is not the same corporate client;
- discounts to regular customers, as we said, are practiced, but if you managed to get a discount card, it may well be that it has a personal venture, and you will not be able to use it;
- another an effective wayhow you can get a seat at the dealer - find out the cost of the same model with a similar package from the neighbors - with comparable prices is great for the chance to get a good bonus;
- promotional proposals acting on the occasion of a holiday or other significant event is a case of a case, but here you can subjend, at least to nationwide holidays;
- finally - one of the most effective methods Receipt of discount: Detection of a defect on a loved car. But here you can offer other ways to compensate instead of a monetary bonus.
Now consider specific discounts in more detail.
Changing generations
Since the technical improvement of cars is a process that does not stop for a second, even the most successful model with a modified output becomes obsolete, and the interest of potential buyers switches to the novelty. Such a situation is common and nearby, and to get rid of the shutted cars, the sellers are forced to reduce prices. Sometimes - officially, but more often - in the form of discounts.
it good way Get a discount from the official dealer. The mechanism itself works on such a scheme: the new items are usually known in advance, the start date of sales is announced a few months before the event, usually after presentation at the next auto show. After some time get famous price On specific configurations, and before entering new, car dealers are starting to actively sell the previous modification. Discounts can be essential, and the difference between cars is insignificant. This is an excellent chance to become the owner of a new car, saving a significant amount.
Corporate bonuses
In every city, large or small, there are well-known enterprises and companies in the local level. It is they who are subjects of corporate discounts, because they acquire cars, updating their park, quite regularly. It is likely that you are an employee of such a company, and in this case you have a chance to get a solid discount of 6-10%. Of course, if in the conditions it is written that the employees of the corporate client can count on it. Usually the corporate bonus is cumulative, therefore, your company will be interested in purchased the car from the dealer as part of this program, having received its additional half-circuit. Do not forget that often for corporate clients operate other incentive programs - a discount on service maintenance, for example, or to purchase spare parts, a credit / lease program may be present for more favorable conditions etc. How to get such a discount at the dealer, you will tell you the car service manager. You can ask about the conditions of obtaining a corporate bonus and in your company.
Bonus for regular customers
The car is one of the most expensive consumer goods, so it is definitely not related to products of everyday demand. So in this regard, the definition of the "permanent client" looks somewhat contrived - the chances that you contact the same interior for re-purchase, very insignificant. So get a discount on a car as a permanent buyer is problematic. However, loyalty programs still exist and are designed for people wealthy. Moreover, in most cases they are not applicable to mass models, not even bent. But if you once acquired, remember that you have a personal discount, the average size of which is about 5%.
Shares dedicated to the anniversary dates
Yes, many dealers practice and such a type of encouragement. So if you have made enough amount to buy a car, it remains to fulfill two conditions: wait your birthday and find the salon where such a proposal is valid. Of course, it is also necessary to carefully analyze the cost - it may turn out that in another cabin the car of the same comlopement without a discount will cost cheaper than with an anniversary bonus. In this case, getting a discount at the dealer does not make sense.
Festive discounts
Strictly speaking, this custom is very common in the United States and Europe - there for pre-holiday days, especially for Christmas, sales of sales grow an order of magnitude, and consumers specially wenst money to this date to make massive purchases at prices twice as long as regular. The car market also concerns, although not to such extent.
Recently and domestic distributors are practicing such bonuses, so the best time to buy the car should definitely be considered December. Of course, the concept of the plan is not in fashion today, but believe me, dealers have such plans, and on the eve of the New Year holidays, they will probably try to catch up, offering solid bonuses to certain models or model range. Sometimes festive stocks conducts an automaker - such campaigns practices AvtoVAZ, and in this case the discount is distributed on all official sellers. Such discounts on new cars unfair dealers may try to hide to assign themselves. It is enough to remind them about the action of the action, and they will be forced to offer you a reduced price tag - otherwise they are expected by large penalties.
Discounts on cars with defects
Few people know, but in almost any new car received in a car dealership, if desired, you can always find at least one small defect in the form of a barely noticeable scratch, a scope of LCP or even micro-stranded. This fact is simply explained - the car is delivered to the ultimate sales of sales from the plant not packed in a cardboard box, like any other product, and in the open form. It may be shipping, delivery by airplane or on autotractform - in all cases the likelihood of damage is not zero. Especially it increases at the end stage, when the car is unloaded in the auto show.
Of course, such defects dealers seek to eliminate, but they are 0 people, and can also skip something. In this case, you have a good chance to reduce cost.
Such discounts on cars are sometimes large - it all depends on the assessment of the cost of repair, and yet it is unlikely to count on it. Another thing is cars that participate in testing. Here, except damage, we are talking about wear, let it be insignificant, so the price tag may be very attractive.
End of the reporting period
We have already talked about the existence of the dealers of the sales plan. Nobody imposes it to them, but according to the results of its implementation, a premium fund is being formed, so that the sellers are interested in its implementation. Most automakers in such a reporting period is a quarter, but some practicing sales reporting analysis every month. The likelihood that in the last days of the month / quarter you will be offered a car at a lower cost, not zero, but usually it spreads not to all cars. In addition, such bonuses are trying not to advertise. And if the buyer firmly intends to make a purchase, then it may not count on a discount. Pretend you doubt, and are ready to proceed to another car dealership - and then the quarterly bonus will be provided with guaranteed.
Seasonal discounts
The car is not a challenge goods, especially a few decay of consumer activity. The range is usually replenished at the end of the current or next year, when the manufacturer is already known how much the sales plan has been implemented. In any case, on cars of the past model year In December-February, price tags are offered, reduced by 5-15%. These are the biggest discounts on cars that are only possible. It is not necessary to complain that the model is already outdated - this is not true: Often, the newly arrived cars of the same model are absolutely no different, only the year of release. If you plan in 5-7 years to sell this car, you can not be afraid that the difference in one year will affect the price of a substantial way. A very greater value will be the condition of the vehicle, and this is already your concern.
Trade In.
Strictly speaking, a discount of such a proposal can be called except conditional - the cost of the car really will be noticeably lower, but you will have to leave old car at the dealer. The size of your discount in this case will be equal to the value exhibited by the appraiser for your boiled car. In other words, you simply exchange the old vehicle to a new, paying for the seller. But this practice in the West is used very widely due to high expenses on disposal.
Utilization state program
In Russia since 2010 there is a state program, aimed at recycling cars, unsuitable for operation. To participate in the program it is necessary to fulfill two requirements: 6-year-old and more than the age of the car, and the presence of full configuration. You can hand over the old car either a dealer or a specialized reception point, and you will be issued a certificate with a denomination of 50-350 thousand rubles, which can be used as a discount when purchasing a new vehicle. Well, or as an initial contribution when purchasing a car on credit.
Proposition prompt
Car dealers are not shy to actively use the tactics of pressure on a potential buyer, offering various imaginary bonuses. But since today business is in parallel and on the Internet, pricing transparency forces sellers to change tactics. In other words, they will still try to sell you a car by resorting to various tricks of the psychological plan.
And since you came to the car dealership, the main task of the manager becomes in any way to take you into a demonstration hall. A powerful verbal flow will be collapsed for you, the purpose of which will make you approach the stand with the vehicles. After that, most likely, a subsoil will come to their aid, and you will be gently and imperceptibly to commit a rapid purchase.
As part of such a strategy, the following moves can be used:
- you will be promised all sorts of discounts;
- mandatory step - changing sellers. Perhaps some of them will be able to reach your decision-making center;
- the attractiveness of deposit offers will be silent;
- impact with colorful advertising, creating a feeble sense.
In a word, there are a lot of pressure on customer pressure on the client, and if you do not want to make a purchase on the basis of a momentary mood with a large risk of financial losses, it is worth knowing some of the standard techniques used by sellers and having high response efficiency.
You late
The essence of this method is to publish an ad, in which a car is offered in a particular salon. favorable priceMuch less than competitors. Naturally, you have a desire to become its owner. But when you come to the place, you are waiting for an unpleasant news: it turns out, the desired car was sold literally 15 minutes ago! But since you already firmly aimed to buy, you immediately offer another car, tastefully describe his advantages. And when you agree, it is already at home that you sold the car by significantly overestimated cost. Hence the conclusion: they met suspiciously good suggestion - Take it to it with skepticism, try to clarify the availability and relevance of the price through the link form.
Expected car
Many potential buyers for months wool Internet, trying to "draw" a dream car for yourself. And when such a divergent, you go to the nearest car dealership, where you sympathize with sympathy that this model is expected only in three months, but one of them is on the way. Of course, you immediately pay the deposit, and with a happy view, serving home. But in a few days you report that the delivery is delayed for a month, then another for the same. This can be repeated several times. You are unlikely to decide to change the dealer, because it means at the end of the queue and new uncertainty. So you are patient and wait ...
Conclusion: if there are no models in the warehouse, we look for another dealer, necessarily comparing prices: the delivery time for all sellers are the same.
Car demonstrator
If you are offered a car at a reduced price that participated in demonstrations, it is worth considering such a suggestion with suspicion. Even if, about one or two thousand kilometers. Even if there is no visible damage and defects. The fact is that such machines often participate in test drives, and therefore, not one hundred customers who used the possibilities of the engine at the maximum visited its helm. And for a new motor, as you know, a gentle mode is recommended. So you buy a "cat in a bag" and may well encounter problems already in the foreseeable future.
So, you can buy a car in accordance with the official price tag, you can "deliver" the car at an inflated value, but there is always an option to purchase a car with a significant discount. What choose you depends on you yourself, and we hope that the information provided here will help make an important acquisition with the maximum benefit.
Consists of several independent transactions, each can carry a certain benefit. And if at first glance, the discounts seem insignificant, then in sum, the size of the discount can be 10% of the price or even more.
1. Discount manufacturer
This discount gives a manufacturer or - less often - dealer himself. Such proposals are usually seasonal and mainly relate to models that have long been on the market. If the car is no longer as popular as at the time of his premiere, you have the right to count on a 5 percent dealer discount. If the model is niche or soon, then your benefit can reach 10-15%. Such proposals usually appear when changing model Row, output in the near future restyling version or with a global update of the model range. So your task is to read the press and find out how soon I liked the model waiting for an update.
2. TRADE-IN BONUS
Delivery to the offset of your old car, you can get a fixed discount. Such programs are widespread in all market segments. You can learn about the size of bonuses over the trad-in for each brand on the sites of autodiets. Low estimated value of your hand trade-in car Regarding other competitors dealers cause for good bargaining. It is important not to be done - you must clearly represent how much your car is really worth it.
3. Brand loyalty programs
Some manufacturers, mostly premium segmentSupport the so-called loyalty bonus to save existing customers. If you have a car such a brand now or you owned a car of this manufacturer in the past, there is a good chance to count on getting such a bonus. Standard size Bonus loyalty can reach 5%.
4. Corporate programs
If you cooperate with a company that has a large fleet, such as a taxi, it is possible to take advantage of their corporate discount. Such discounts are offered by manufacturers to stimulate companies regularly update their fleet. Be sure to find out whether your employee is not a partner partner, it is possible to make a corresponding request to the representative office of the brand. Ask a dealer to provide a list of companies for which such a discount is applicable. Standard corporate discount ranges from 5 to 10% and does not depend on the dealer margin. The discount directly depends on the manufacturer's program and compensate for them from their own profit, therefore, for the dealer, the provision of such a bonus is easy.
5. Discount from the insurance premium
Specify from the dealer about the insurance premium of your new car. Insurance companies offer dealers of a bonus to 40% of the sum of the insurance premium. You can easily count on half. If the dealer does not agree to provide you with a discount on insurance, warn it that otherwise use the services of your insurance company. Most dealers in such cases will not want to lose even part of their bonus.
6. Discount from additional services
Most car dealers make their regular customers issued when buying a car. Since such cards are accumulated, with each following appeal to the dealership discount increases. Find out if any of your friends and acquaintances such a card. If it can be transmitted to other persons, try using it when you buy. Some car dealers offer their customers various additional services, such as car registration, free first or installation of seasonal tires. Even if you manage to agree on several free services, the total savings can be an impressive amount.
7. Discount from the loan
Banks offer their dealers about 2% commission when selling. Be sure to consider this possibility when buying a car on credit - therefore, ask the dealer the maximum discount from its bonus when designing.
Photo: Depositphotos.com, Dmitry Rogulin / Tass
