"Volvo" (Volvo Aktiebolaget), swedish companyproducing passenger and trucksAs well as various appointments, a variety of agricultural, forestry and household appliances. Headquarters is located in Gothenburg.
In the Stockholm restaurant Sturehof July 25, 1924 - a day, which in the Swedish calendar is called the Day of Jacob - it was decided to create a Volvo. The first sample of the car prepared by the company's founders, Assar Gabrielsson (Assar Gabrielsson) and Gustav Larson (Gustaf Larson) was called "Jakob", and when it was created, the maximum number of buffet components was used. The initiation of enthusiasts turned out to be successful and from 1927, the company was founded for the production of cars of the Volvo brand (from Latin Volvo - I rush). In Sweden, 10 thousand cars were sold to 1935.
The first trucks were produced from 1928, and from 1931 the company leads in Europe to produce heavy trucks.
At the beginning of the 40s, the company developed a relatively low-cost Volvo PV36 and Volvo PV51 models, in Sweden became "folk". War prevented selling these models in Europe, but the first post-war years powerful advertising companies brought fame in Europe and America. The post-war model Volvo PV44 was leading in Sweden in terms of sales up to 1953 and became the basis of subsequent "hits" - PV 444 and PV 544. Presentation of the first mass car Volvo - PV 444 - took place in 1944 at the famous Volvo exhibition in the Royal Tennis Hall in Stockholm. PV60 was also presented - the first bus with a diesel engine and many other new products.
In 1953, the presentation of the first VOLVO - DUETT wagon was present. Although Duett probably more suitable for small business representatives, he marked the beginning of the Volvo orientation on family type cars.
In 1956, the release of Volvo P 120 (sold in the Scandinavian countries called Amazon). This car was distinguished by pronounced feminine outlines. Soon the novelty bypassed PV popularity.
1958 Gunnar Andersson driving PV 544 won the European Championships on the rally. In 1965, Mark Volvo won the World Rally Championship.
Volvo has become the world's first company that has installed in 1959 a three-point seat belt into a serial-produced car. The creator of the new security belt Niels was a lot of awards, but more is more important: this belt saves millions of lives.
Gamma products expanded and in 1959 appeared sport car Coupe Volvo P 1800.
In 1966, Volvo 144 was released - "the safest car of the world", which received the title "Car of the Year" in the Scandinavian countries.
In 1974, the presentation of the Volvo 240 car was a more modern and safe than the cars of the 140 series. It remained sales until 1993 and was issued in the amount of 2.8 million copies.
In Holland in 1976, Volvo 343 issued, a new important model with a unique transmission called "Rem-Johan" (Belt-Johan). At first, the car had certain shortcomings, but with the time of "children's diseases" were cured, and the model gained popularity.
Volvo is the world's first car manufacturer, which introduced in 1976 a catalytic neutralizer and lambda probe.
In 1982, the Volvo 760 model was gained. At this time, due to the changed trends in the market, the company experienced difficulties. Following Volvo 760, more massive, democratic models 740 appeared, quickly conquered Sweden and other countries.
In 1985, the VOLVO 480 ES model was released - spectacular sports coupewho became the first front-wheel drive car Volvo. Following him, Volvo 440 appeared in 1988, and a little later - Sedan Volvo 460.
The appearance of Volvo 960 and 940 occurred in 1990. Volvo 960 had an aluminum six-cylinder engine, which was collected at a new engine factory in Skovda and developed at least 240 hp. The car quickly joined the fight with rivals from the Lux class - first of all German. Volvo 940, like earlier models 740 and 240, became a folk car.
In 1991, the Volvo - 850 family was released on the market, which was a great success. With the SIPS and other innovations system, Volvo showed how it looks like reliable system Protection from side impact.
In 1994, the company VOLVA has been released perfectly a new version Volvo 960.
Factory Volvo in Borne in 1995 new applicants were issued for success - Volvo S40 and V40.
In 1996, the public is represented by Volvo C70 Coupe. This coupe, after which the Volvo C70 Cab appeared, was collected at the factory at Uddevalla, with which Volvo owned together with Tom Walkinshaw Racing.
In 1997, a V70 Cross Country was released. In 2000, the Volvo V70 2000 of the second generation, created on a large platform. At the same time a car appeared Volvo Cross. Country.
Volvo S80, which was shown in the power of 272 hp, as well as the inflated IC curtain and the WHIPS bracket protection system - the world's first security tools in this type and in 2000 this model is recognized as the safest car of the world.
In 1999, the separation of passenger vOLVO cars Cars was sold Ford Motor Company.
In 2000, a third model was released, created on a large platform - Sports Volvo S60.
In Detroit in 2002, the premiere of SUV - Volvo XC90 took place.
"Volvo" won the reputation of the manufacturer of expensive, prestigious, reliable and safe machines (the role of the company in the development and implementation is widely known modern Systems Safety, for which the company has repeatedly flashed international premiums).
To date, such a brand, like Volvo (Volvo), is world famous. But how did it all start?
Vovlo: Brand History
The story of Volvo (Volvo) began in 1924 from the meeting of classmates on the College of Assar Gabrielson and Gustav Larson. Together they founded a car company. SKF firm specializing in the production of bearings helped them in this.
In 1927 their first brainchild Volvo OV4 / Jacob was created. It was a convertible equipped with a 4-cylinder engine operating on gasoline fuel. A little later, they released a sedan and his elongated version. As a result, in two years it was sold out about one and a half thousand cars.
When Gunnar Ingela comes to the position of President of the Concern, the dawn of its activity comes for the company. Cases went uphill. The export of Swedish cars in the United States of America was established.
Also increased production. Innovative technologies were introduced, such as three-point seat belts, the author of which was Niels Ivar Bolin. Also improved brake system and deformation zones.
Volvo: Country of manufacture
The story of Marka Volvo began in Sweden. When polling random passers-by the question: "Volvo-whose car? Country of manufacture of this brand? " The results were as follows:
70% - Germany;
20% - Sweden;
15% - USA;
5% - does not know the answer to this question.
Volvo Concern today
In 1999, the concern sells Ford Production Plants passenger carsmobile. And later, in 2010, Ford Motor sells the brand of the Chinese company Geely. The story of Volvo survived not one crisis. But, having survived them, the brand expanded production. In the automotive, she was repredited and left from the production of passenger cars. Today on the market you can see a wide range of products and services under the Volvo brand:
cars (cargo, buses and other);
engines;
automotive equipment;
construction equipment;
Space components.
Volvo Machine Machine Now many are associated with good safety and assembly quality. Combines excellent style, power and reliability. "I'm rolling!" - Thus translates the name of the brand, which completely justifies it. The one who is already or was the owner of the car of this brand recommends it to others.
The Volvo Concern, who manifested himself as a manufacturer of high-quality and reliable technology, is one of the most influential representatives in Europe, in particular in the premium class car segment. It has several factories specializing in the release different cars. The XC90 model for Russia is collected in Sweden and Belgium. Chinese assembly cars are sold in the Asian market.
In the period from 2000 to 2007, the Swedish brand practically did not develop, offering clients old models with a limited list of engines. The next year has become decisive for the company and served as a starting point for its further successful development. This is explained by the conclusion of the Union with chinese Geely.. In fact, the Chinese bought a Swedish enterprise, but the contract is still similar to the merger.
The Chinese manufacturer ordered himself not to change the name of the Volvo brand, as a manufacturer's country to leave Sweden, and not to use for Gelly models of the Swedes.
In which countries collect Volvo cars?
There is a delusion that Volvo cars are collected in Norway, Switzerland and even Germany. In fact, the main European brand production facilities are concentrated in the Swedish city of Torsland, as well as Belgian Gente.
Until 2013, the company worked in Sweden to Udevalle, where the C70 model was produced. There are no other enterprises for assembling VOLVO cars in Europe. In China, the assembly of the Swedish car is organized at the factory in Chengdu.
After the merger with the Chinese Geely, the production volumes in Gothenburg did not decrease, but even grew. This was facilitated by significant Chinese investments.
Pros from merge:
- Serious investments made it possible to engage in the development of new cars, technologies and expand the model range of the brand.
- Allowed to exchange experience with designers from Geely.
- For Volvo, China's market has opened, where its products are eliminated from duties.
- Expanded the staff of the enterprise, updated and automated production lines.
Second generation volvo xc90
Initially, the company planned to release a new XC90 in 2009-2010, but due to the merger with Geely, the deadlines were transferred.
The global debut of the model took place in 2014, and serial at the enterprise in Gothenburg. The first cars entered their customers in the spring of 2015. By the birthday of the brand, the Swedes released special version Titled by First Edition Edition in 1927 units.
Cars minced 47 hours.
In 2016, the model was honored with the North American SUV Prize. The winner is determined by the Commission from independent journalists. Similar success survived the previous version of the car in 2003. In addition, the crossover showed top scores In its class according to Euro NCAP.
Volvo originated in 1915 in the Swiss city of Gothenburg, as a subsidiary of SKF, which produced bearings. It was founded former fellow students on the College of Assar Gabrielson, an employee Skf and Gustav Larson. The idea to engage in the automotive business came to young engineers in the restaurant, beer and crayfish. After some time, the SKF leadership approved their idea and allocated funds for the development and production of the first cars.
The VOLVO name is formed from the Latin verb Volvete, which translated "I am rolling." The Volvo emblem is a symbol of iron and god of the war of Mars, fought exclusively by iron weapons. Associations, which, according to the idea, should give birth to this emblem - reliability and durability.
In 1927, the first VOLVO car appeared - Phaeton with an open top and four-cylinder engine. He was called OV4, and also had an unofficial name - Jacob. It was not just the first VOLVO car - and the first car produced in Sweden. Volvo Jacob had a powerful chassis from beech and ash and ancient seats, which was rare for cars of the 30s. Engine power in 28 hp He could accelerate the car up to 90 km / h.
In 1928, Volvo released its first sedan - PV4, and after another two years - its modification of PV651, with a six-cylinder engine with a capacity of 55 liters. from. This model was used as a taxi in Sweden. In the same year, the first Volvo truck - Type 1 came off the conveyor.
On the auto Salon In Stockholm, in 1944, Volvo introduced PV444. This light model has become a "folk car" in Sweden, which was due to high quality at low cost. It was originally planned to collect 8,000 cars, however, due to the large demand volvo released 200,000 cars. At the same exhibition was introduced by the company's first bus - PV60, with a diesel engine.
In 1951, Volvo passes to conveyor production. In the same year I saw the first family car Volvo Duete.
In the 80s, the company began production of new generation cars. They differed in modern design and more powerful engineswhich have been modified to reduce fuel consumption. The main model of the 80s was the 760th in the body of the sedan, which was installed six-cylinder gasoline and diesel engines. Up to 100 km / h, it accelerated in 13 seconds.
Today, Volvo belongs to the Chinese concern Geely, which in 2010 bought it from Ford for 1.8 billion dollars. However, the headquarters of Volvo remained in Gothenburg.
TechnologiesVolvo.
Throughout its history, Volvo paid special attention Development of security technologies.
This Swedish manufacturer was the first one who began to equip their cars with three-point safety belts, multilayer front windows triplex and lambda - probes - sensors that help reduce exhaust toxicity.
In 1970, Volvo has developed the world's first protection system in the world - an additional pillow and special children's seatwhich was installed against the movement of the car.
Much earlier than other Volvo companies began to use their own innovative security solutions on their cars - for example, or the City Safety system, which prevents the collision at low speed.
Volvo. In motor racing
Since 2007, the team takes part in the World Championship in Highwayino - ring rolling rates among body cars. The best achievement is 11th place in the overall standings in 2011.
Periodically, Volvo exposes its cars on the famous rally - Dakar Marathon. 1983 the team won in the class of small trucks.
In addition, the Volvo concern is participating in the European Racing Championships. Machines under the Renault brand, which are produced at Volvo plants, won in 2010 and 2011.
Interesting Facts
Volvo is the world's first company that has created its own special account for the study of an accident. Based on these divisions, new security systems are being developed for the Swedish cars.
Volvo P1800 collected in 1966, got into the Guinness Book of Records as a car with the most big mileage. It amounted to 4,200,000 km.
King of Sweden Karl Gustav moves along the roads on a small hatchback.
Volvo.in Russia
The story of Volvo in Russia began in 1973, when the state company "Sovtransavto" purchased Swedish freight trucks. Brand's representative office opened in Russia in 1994. Special popularity in the 90s, models and V40 Kombi were used. In the 2000s in Russia, the s-series sedans were sedans. Swedish cars have become popular among Russian motorists due to their classic design, high quality and reliability. These factors even influenced the formation of such a concept among motorists, like Volvo driver. So called anywhere not in a hurry, coming rules road, appreciating the comfort and safety of the motorist.
Machines were well suited for operation in difficult weather conditions of the country. In addition, success ensured their low cost in comparison with cars of competing brands.
Today on russian market presented big choice Volvo cars: C70 coupe with a rigid folding roof, sedans and, universals V60 and V80, as well all-wheel drive crossovers XC60, XC70 and. Over the past six years, Russians buy about 20,000 Swedish cars per year. The most popular model is XC90. Sales of this crossover account for about 30% of all models today.
In Zelenograd, the company has a small enterprise for assembling trucks. In addition, in 2009, the Volvo Trucks plant was opened in the Kaluga region, which produces up to fifteen thousand trucks per year. Plants for the production of passenger cars in Russia Volvo do not plan to open yet.
The first serial Volvo came down from the conveyor of the plant in Gothenburg in 1927. Since then, Volvo Car Group remains the world leader in the production of innovative and safe cars. Today Volvo - one of the most famous and respected car brandsThe company's sales market includes about 100 countries.
Volvo Cars was part of the Swedish group of companies Volvo Group until 1999, when it was purchased by the American concern Ford Motor Company. In 2010, Volvo Cars was purchased chinese concern Zhejiang Geely Holding (Geely Holding).The new owner contributed to a fundamental update model Row Volvo, a significant increase in the company's production capacity and strengthen the positions of the Swedish automaker on the global market.
VOLVO brand belongs to Volvo Trademark Holding AB, whose joint owners are Volvo Cars and Volvo Group.
The corporate strategy and development strategy of the brand - Designed Around You are focused on the needs of people and underlies the company's production and business activities, as well as the basis of its corporate culture.
About 2300 dealers (most of them are independent companies) sell Volvo cars in about 100 countries. For December 2018, about 43,000 people worked at Volvo Cars in the world.
Volvo Cars produces premium cars different types: Sedans (S60, S90), Universals (V40, V60, V90), Cars increased passibility (V60 Cross Country, V90 Cross Country) and crossovers (XC40, XC60, XC90).
In 2018, Volvo Cars implemented 642,533 cars. This year became for the company the fifth sequential year of record sales. The largest sales market is China, it accounted for 20% of the total sales in 2018. It is followed by the United States (15%), Sweden (10%), the United Kingdom (8%) and Germany (7%).
For the 2018 fiscal year, Volvo Car Group recorded operating profit in the amount of 14,185 million Swedish kroons (14,061 million in 2017). Revenue for the reporting period amounted to 252,653 million Swedish kroons (208,646 million).
Volvo Cars headquarters is located in Swedish Gothenburg, resources for product development, marketing planning and administration of current processes of the company are concentrated there. Since 2011, Volvo Cars has offices in Shanghai and Chengdu (China). The headquarters of the Chinese division of the company in Shanghai is engaged in sales, marketing, procurement, development and performs other auxiliary functions. It is located on its territory.
In addition to the main plants in Gothenburg (Sweden) and Ghent (Belgium), the engines for Volvo Cars since the 1930s also produces the factory in Schöld (Sweden). The production of components for the body since 1969 has been established at the plant in Ulofrem (Sweden). In addition, the company's assembly plants work in Kuala Lumpur (Malaysia) and Bangalore (India), and in Shanghai, Stockholm and Lunda (Sweden)and the Silicon Valley (USA) function of research and development centers. Finally, Volvo Cars have design centers in Gothenburg, Camarillo (USA) and Shanghai.
In 2013, mass production at the Chengdu plant was launched - Volvo cars are available here for Chinese and American markets. In 2014, the Second Plant was started in China - in Datsina, and engines for cars are also produced at the factory in Zhangziakou (China). Also, the production of Volvo cars is carried out at the factory in the city of Lutsiao (China). In June 2018, the discovery of the new Volvo Cars plant in South Carolina (USA) took place.
