Efficiency of activity Commercial enterprises can be assessed by the set of standard indicators, while the specifics of the functioning of the enterprise and the types of its activities may require additional criteria, indicators and methods for assessing the effectiveness of its activities.
Performance performance of car service and dealer centers
As basic indicatorscharacterizing the dealer center, incl. and maintenance stations, you can select the following:
- Number of posts for service auto vehicle;
- the level of workload posts to maintain motor vehicles;
- revenue per single service of motor vehicles;
- Profit and profitability per single service of motor vehicles;
- technical provision and quality of maintenance station equipment;
- compliance of the equipment of the maintenance station, required standards;
- level of training of specialists;
- productivity of workers;
- sales of cars;
- The proportion of car sales in various equipment;
- sales of automotive spare parts;
- the number of requests for buyers for warranty repair and maintenance;
- Level of client clients with service quality and service;
- turnover of stocks;
- level of efficiency of equipment use;
- market share;
- Qualitative indicators (availability of the client room, Internet recording capabilities, availability of the company's website).
Assessment of the image of the auto service company
An indicator of measurement of imagethe automotive enterprise is an indicator of the average growth rate of its margin income, for a certain period of time obtained by attracting new customers. The formula for calculating this indicator may be represented as follows:
TRMD% \u003d MD1 / MD0 * 100%
where TRMD is the growth rate of marginal income from bringing new customers,%; MD1 - margin income from bringing new customers of the reporting period, den.; MD2 - margin income from attracting new customers of the previous period, den .; TRSR is an average growth rate of margin income from the attraction of new customers,%.
Formula for calculating the level of load of car service posts
Station workload level To maintain motor vehicles, it is defined as the ratio of the number of busy posts for the repair of vehicles to the total number of work shift time:
PZ \u003d SV / in * 100%
where the PZ is the level of workload of posts for servicing motor vehicles,%; ZV - time of employed post for repair of vehicles; In - the total amount of work shift time.
Profit and profitability per post service
Profit and profitability On the post of service of motor vehicles:
PrpoSt \u003d PR / NPOST
Ppost \u003d prpost / s
where POST is profit per 1 post service, rub.; Pr - total profit from car service at all posts, rub.; N Post - number of service posts; R Post - profitability of one service post,%; W - the cost of one service post.
Labor productivity of workers of auto service centers and maintenance stations
Labor productivity workers Car service centers and maintenance stations can be calculated both in kind and in value terms:
PT. nAT \u003d N. aV. / Sch
where PT NAT is labor productivity in kind, units / person; N AV is the number of cars serviced in the analyzed period, units; SSC is the average number of employees.
PT \u003d C / SCH
where PT is labor productivity in value terms, rub ../ person; B - revenue from the sale of car service services, rub.
In the dealer center, the productivity indicator of trading personnel, represents the ratio of the magnitude of the trade turnover (revenue from car sale) to the average number of trading personnel:
PT. dTS \u003d B (TO) / SCCH (TP)
where PT DC is labor productivity in the dealer center in value terms, rubles / person; In (TO) - revenue (turnover) from the sale of cars, rubles; SSC (TP) is the average number of trading personnel, people.
The components of the quality of service of the car service
Or car maintenance station is understood as a combination of three components:
- completeness of the execution of works or customer requirements provided for by technology on this work;
- compliance with the system of regulatory values \u200b\u200band compliance of the work conditions;
- Time (duration) of the fulfillment of the service.
The main criteria for assessing the quality provided by car service of services are:
- bring to the minimum value of unfulfilled work;
- reduction to a minimum of the number of work performed not qualitatively;
- minimizing the actual deviations of the work performed on the repair of services and aggregates from regulatory requirements;
- Minimizing the loss by the client of the time of the actual use of vehicles.
Typically, the effectiveness of the car service is determined by the production of the workshop, gross profit and the level of customer satisfaction. Often resort to the analysis of the average check, the average filling of the outfill order, the average expansion of the order-order additional. Services and other indicators, individual for each entrepreneur. But still, this data is not able to reflect the full picture of what is happening.
Scheme of a comprehensive assessment of the effectiveness of car service or dealership
Based on this, it is possible to build a scheme for a comprehensive assessment of the effectiveness of the activities of the auto service or dealership center.
Integrated approach to the analysis of the effectiveness of car service
Thus, an analysis of the effectiveness of the activities of the auto service (Dealer Center) is carried out on the basis of high-quality and quantitative indicators.
An example of assessing the effectiveness of the AUTO Center "KAMAZ"
The table provides high-quality indicators of the company's performance.
In this way, as of the end of 2016, in the company: the level of conformity of the equipment STO required standards is at the level of 7 points out of 10; the level of qualification of the station staff required characteristics at the level of 7 points out of 10; The level of customer service requirement at the highest level - 10 points. At the same time, the company has its own, fairly developed Internet site, which is the ability to record maintenance via the Internet.
In the theory for the selection of car service online, it is only necessary to choose a car brand and the type of repair. In fact, to get the desired, the many nuances should be taken into account. We appreciated the work of several such online services. As a car for repair, took:
- who needs oil replacement;
- diesel with the need to diagnose the engine;
- which requires repair and diagnosis of hydropneumatic suspension.
Cave
This online pick-up is looking for services only in Moscow. Outside the capital, the site is useless. We try to find a hundred to replace the oil in the focus engine. No specialization for this is not required. In the top ten of the proposed services, all universal, and the first number is a certain "tradinvest", which in the list of serviced stamps the entire world car industry. The rating is high, but there are many questions about other resources and forums to this office.We try to choose the service of diesel Volvo XC90. For the work you need with the car you need brand program VIDA diagnostics, and the diesel engine itself requires special attention. But among the proposed offices again one universal services. And the list is very similar to the one that was proposed for Ford. And specialized diesel services, not to mention those that are focused on the Volvo brand, no on the list at all.
"For dessert" we are looking for a station for the diagnosis and repair of complex hydropneumatic Citroen C5. But the result is still the same. Only universal one hundred, and the same. The top place is set to the highest rating. And it is compiled solely on estimated and reviews on the site itself.
This resource has a slight area of \u200b\u200bthe coverage. In addition to Moscow, you can find service in the Moscow region and St. Petersburg. The list of types of work is similar, but there are other selection criteria: service status is official or unofficial, as well as operation mode.Unlike the first two resources, this site is modesty itself. Design is simple and unprecedented. But the search engine works in all regions of Russia and is already finding out of the first two.
To replace oil in focus, we offer a large list of universal stations. With a diesel engine Volvo already a little different story. The list still has many universal stations. But there are those whose list of services offered is very limited. There are those who specialize in repair exclusively diesel engines. Thank you for this!
What about Citroen? Here we are again offered exclusively universal services. I strongly doubt that for the repair of Hydractive you can go to the first contector, albeit with a high rating. By the way, B. this case The list is sorted by non-rating, but alphabetically.
3Auto.
"Three cars" also works not throughout Russia, but there are 27 cities on the list. To replace oil in focus, the resource found a little more than fifty services in Moscow. Previous sites were issued three to four times more. The list is formed by the next incomprehensible rating. The minus is that the proposed companies do not specify the list of stamps with which they work. Therefore, to learn, specialized this service or not, will have to be additionally.
Of course, we quickly found out that the proposed services were universal. For repair of diesel, the site offered two dozen stations. All - universal, not a single specializing in the brand. And only one service, and then at the very end of the list, it turned out to be focused on diesel machines. With Citroen C5, a similar story is a little less than fifty services, of which there is no specializing in a complex French technique. By the way, this resource has a mobile application.
But the online service allows you to choose both a brand, and a car model. List of affordable repair work is scanty, as on other online resources. The only difference is that after all the introductory you need to wait some time. The operator will contact you and ask details about problems and car (model, engine type, etc.). And, about a miracle, pick up the desired service, making focus on profile stations. In this I was convinced when I began to come SMS with suggestions about the repair on a particular service according to my request. Among these stations were really profile - both in the case of Volvo and in the case of Citroen. At the same time, CARFIX works not only in Moscow, but also in other cities.
Mobile applications
There are similar search engines and in the form of mobile applications. In particular, there is such a version of 3Auto.. Such applications will also help find the service you need. True, most of them are just looking for the closest to you and do not allow you to build a filter on a car brand or the type of repair required. So, for example, the application works Careway.. Repair record is carried out by prior application.
A small study showed that similar online services are convenient, but can only be useful with simple universal operations. A rare case when the selection of the service works outside of Moscow and Peter. All sites offer to choose a brand, but not a model. And if necessary, repair, which requires specialized equipment and personnel, continue to insist at universal maintenance stations. Where to effective system With the operator, as in the case of CARFIX, is a preliminary application and subsequent communication with the operator. Here, at least they offer truly profile services. Still, in case of the need for complex repair, yes even if the car is rare, without living communication can not do. Maybe it is for the better. It is possible that in the future such resources will take into account much more criteria than the brand of the car and the type of work, and will learn to select the service without the help of the operator. That's right and back to this topic.
Through the network today you can make almost everything. Including pick up a hundred to repair or maintain a car. But if earlier I had to look for the desired station myself, then there are online helpers. Let's try to figure it out, is everything so simple and convenient?
Services of the car service in a short time - the present salvation during the vehicle breakdown. You can get qualified car repair assistance in Moscow at the service-auto technical center at an affordable price.
Your car will serve competent specialists in maintenance and body repair, Autoslese and electricians. Modern technical equipment, rich work experience and the choice of original components will allow you to quickly return you behind the wheel of a four-wheeled "friend."
All types of repair work in one place
Our car center specializes in repairs passenger cars Ford and Mazda brands. We also serve most German, Japanese, Korean foreign cars and domestic production machines. The list of available service of the car service includes:
- Maintenance work: repair and maintenance of gearbox, brakes, suspension, steering.
- Diagnosis and maintenance of the fuel system.
- Engine repair.
- Autolectrician services.
- Tire services and work on wheel balancing.
- Setting the collapse of convergence.
- Richtovka and replacement of body parts.
- Replacement of service liquids.
- Wash radiator cooling.
The diagnosis of car systems is carried out with modern auto attendants and dealerships.
Suitable for the period of it - to drive to us
The passage will take only 40 minutes of your time, and the queue is formed separately from the diagnosis and repair work. Moreover, the station that works on extended graphics and without lunch breaks. Services of car service for registration of diagnostic cards for technical inspection are available to physical and legal entities, owners of vehicles category M1.
Why Muscovites choose the "Technological Service Technology"
Our car service in Moscow has a number of benefits:
- We minimized production spending at the expense of modern equipment, purchase of spare parts and supplies Moves in bulk from manufacturers.
- All service services are 6 months warranty.
- We define exactly the cause of the breakdown, and not just eliminate the consequences.
