The Italian company has been successfully operating in the rubber production market for almost 150 years. During this period, the manufacturer Pirelli has become a cult brand for motorists.
Pirelli
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Ranking the fifth in the world in terms of revenue in the tire trade allows us to call the company international.
To develop and consolidate in new markets, the Pirelli management has long expanded the geography of production beyond the Apennine Peninsula. Tires under this brand leave the assembly line not only in all parts of Europe, but also in South and North America, Africa and Asia.
The number of factories in Brazil equaled their number in their native Italy (5 productions each). The manufacturing technology is strictly observed at each plant. The commissions monitor the compliance with the high quality of the company. Pirelli tires, which are produced in the factories in Turkey and in the UK, are of the same excellent quality.
The total staff of the holding is approaching 40 thousand employees of various professions. Due to the high level of production automation, it is possible to manage with a minimum number of specialists, but the requirements for them are the most stringent.
The Pirelli holding is an association of various companies that specialize in various areas of high-level rubber production. The association includes:
- Design companies that develop the appearance of the final product;
- Research centers for the development and creation of production technologies and materials for tires;
- Direct manufacturing factories where products are manufactured;
- Logistics companies that provide supplies of materials, equipment and manufactured products to consumers;
- Shopping centers where customers are offered tires that are in demand on the market.
Pirelli research laboratories are constantly working to improve the technical parameters of existing models. The release of fundamentally new options does not stop, striving to satisfy the growing market demand.
The company has 6 centers located in 6 different countries. The staff of these departments is about 2,000 highly qualified specialists. Each development, after a series of tests and adjustments, is embodied in the production process. This approach provides cost savings while maintaining excellent results. 
To describe the geographical scope of the Pirelli group of companies, an estimate of the volume of industrial operations is perfect, of which 85% is outside Italy, and 50% is created outside Europe. The points of sale of Pirelli products are scattered in more than 120 countries of the world.
Pirelli manufactures tires for the entire range of vehicles:
- Agricultural machinery (tractors, combines, land cultivation machinery);
- Buses,
- Small and large trucks,
- Cars of various modifications,
- Motorcycles,
- Sports cars.
The holding's activities are aimed at the overall development of tire production technology.
Pirelli in Russia
An excellent example of the emergence of a Pirelli production in a new country can be seen on the example of the Italian expansion into Russia. Tires produced by Italian-owned factories have long been at the bottom of all reports and ratings. So far, no decision has been made to build its own production facility in the immediate vicinity of the AvtoVAZ plant.
Pirelli works closely with carmakers. There is a constant search for contracts for the supply of rubber for models produced from the conveyor. Pirelli tire designers strive to create unique options for specific vehicle modifications. This allows you to maximize the adaptation of tires to the needs of the car manufacturer and provide the buyer with the best driving conditions.
The construction of a plant in Russia did not take place, because with the help of Rostekhnologii, it was possible to acquire at once two operating factories for the production of tires - in Kirov and Voronezh.
According to the final calculations, the holding acquired 2 powerful enterprises, quickly replenished them to the required level and launched the production of tires, while saving impressive funds. And by 2015, the share of Pirelli tires has grown several times.
The company adjusts the range of products it offers in accordance with market demand and the structure of the country's vehicle fleet. The creation of powerful production facilities, dotted across the region, allows you to monitor the dynamics of the market and promptly respond to its changes.
Logistics centers and large sales departments are connected to the production facilities. This is how the core of the development of regional tire production is formed. Subsequent expansion only occurs if reliable analytical calculations are available and if the existing center cannot cope with the growing demand.
In the near future, it is not planned to create new production facilities in Russia. The two existing factories are doing an excellent job with the plans of the holding and are actively spreading on the goods market.
About company Pirelli (Pirelli)
Pirelli tire ranks fifth in the world among tire manufacturers, and the company's profitability level is one of the highest in the industry.
Pirelli Tire today:
Today Pirelli tire is a holding company in a group of companies that design, develop, manufacture and supply tires for a variety of vehicles, including cars and motorcycles (the consumer market provides 70% of the company's sales), buses, trucks, agricultural equipment and machines for "quarry" work , as well as production and sales of steel cord (industrial supplies, up to 30% of total sales). In this market segment, Pirelli Tire is characterized by the use of advanced technologies and today Pirelli Tire is rightfully the leader among the manufacturers of tires for cars and motorcycles: Pirelli tires are associated with such concepts as quality, reliability and superior performance.
Now 85% of the Group's industrial operations are concentrated outside Italy, 50% - outside the continent. The group is rightfully considered a "citizen of the closed world" of transnational corporations. Since its inception, Pirelli has set targets for geographic diversity. At the turn of the XIX-XX centuries. The group has already achieved this goal, but continued to move in this direction over the next decades. Today, a distribution network deployed in 120 countries of the world, the production base includes enterprises in 20 countries of the world on five continents.
Pirelli's tire sector has 23 factories and over 21,000 employees in Italy, Argentina, Brazil, Turkey, the United States and Venezuela. The market network of the company covers more than 120 countries of the world. Pirelli is one of the six leading tire manufacturers in the world with sales of approximately $ 3.2 billion. USA. Pirelli is active as a technical development partner for major auto manufacturers. The range of products is one of the most complete in the industry, and includes tires for cars (standard and sport), for tractors, buses, agricultural equipment, graders, motorcycles and other vehicles. From a technological point of view, the company has been a leader in the international market for many years, making a significant contribution to the development of the quality side of tire production.
Technology and quality.
The Pirelli Group has focused on strengthening its competitiveness through continuous development of the production process and innovation. 2000 specialists in 6 research centers located in Italy, France, Germany, Great Britain, the USA and Brazil are constantly solving the task of saving Pirelli's leading role in production and technology around the world. Proof of the Pirelli Group's focus on research is the amount of financial investment in this area, which accounts for 3% of the company's annual turnover. Building on a platform of cutting-edge technology, the Pirelli Group works in collaboration with leading car and motorcycle manufacturers. The partnership has allowed Pirelli to develop a range of specialty titles. Another trump card of the Pirelli group is the highest standards of professionalism, which 38,000 employees of all levels fully meet. Professionalism is the main guarantee that the company's competitiveness in production, marketing and research will continue to grow.
The history of the Pirelli Tire:
The history of the company goes back over a hundred years and in many ways the history of Pirelli is closely linked with the development of the automotive industry. The history of Pirelli began in 1872 in Italy on January 28, 1872 on the initiative of Giovanni Battista Pirelli, a company for the production and sale of elastic rubber was founded under the name "G.B. Pirelli & C." Until the beginning of the century, the company produced a variety of rubber products for various fields of activity, and the production of tires began at the end of the 19th century. In 1901, Ercole tires were offered for the first cars, and for bicycles the company has been producing Milano tires since 1890. The company's first bicycle tires were patented in 1894, and the first patent for passenger car tires was obtained in 1901. In In 1905, the company reorganized the car and motorcycle tires sector and brought this production to an industrial scale. The first victory of the company occurred in the events of 1907 - the Beijing-Paris motor rally. From this time, the countdown of successful performances of racers on four and two-wheeled carriages began. renowned racers Nuvolari, Askari and Fangio In 1950 the production and sale of all products, except tires and cables, were reconstructed into separate companies under the direction of the Sundry Items Office.
For a hundred years of fruitful work and technological improvement, the company has released new products, starting with the pre-war Stella Bianca series and ending with Cinturato radial tires - modern tires with an ultra-low profile. Today the company's business is truly international: Pirelli operates in Europe and South America, the United States, China and Eastern Europe.
The tires of this brand are manufactured by Pirelli & C. The company's technological facilities are concentrated in 24 factories located in 13 countries of the world. Of these, 5 factories are located in Italy, and the headquarters of the company is located in Milan.
The rest of the factories are located in Brazil, which accounts for 5 tire manufactures. 2 factories are located in Great Britain, Germany, Turkey, Romania and Russia. One each in Argentina, USA, China, Egypt, Spain and Venezuela.
The main shareholder of the company is the chairman of the board, Marco Tronchetti Provera. In our country, since March 2014 - 13.09% of the shares of the winter tires manufacturer Pirelli under the control of the Russian company Rosneft.
Official website of the brand
... The corporation received a representative office in Russia after signing an agreement on the construction of a tire plant in Togliatti. The deal was concluded between Pirelli & C. SpA and the Russian company Russian Technologies in July 2008.About Pirelli
The company was founded in January 1872 as a manufacturer of elastic rubber. Founder - Giovanni Battista Pirelli. In 1894, the production of the first bicycle tires began, and in 1901 - automobile rubber. In 1905, the company was reorganized. Then they created a sector for the manufacture of automobile tires and the production of rubber for motor vehicles.
Today Pirelli Tire is the representative of the tire sector. It accounts for a fifth of global sales in this area of the consumer market.
Pirelli tire prices
Pirelli Ice Zero
These winter studded tires belong to the latest developments of the Italian brand specialists. They are focused on the purchase by owners of powerful passenger cars of various classes, including crossovers and heavy SUVs operated in severe winters. According to the manufacturer, Ice Zero tires:
- excellent grip on ice throughout the entire service life, which is facilitated by the manufacturing technology - Dual Stud;
- demonstrate no less high grip characteristics on snow, due to
many sharp edges formed due to the numerous tread blocks and sipes located on the surface of their tread;
- are distinguished by stable characteristics of the rubber compound, independent of the temperature range and resulting from the presence of new components in it and explained by the peculiarities of the technology of its preparation.
Drivers do not find any flaws in the rubber, except for the noise that passes after the break-in.
Pirelli Winter Sottozero 3
The country of origin of these winter studless tires is Italy. This is a special development for installation on powerful and high-speed premium passenger cars. A number of innovative innovations allow the model to significantly enhance the sports performance of the car. The manufacturer announces the following parameters of Winter Sottozero 3 winter tires:- excellent traction and grip properties combined with directional stability and due to the presence of arrow-shaped blocks in the central tread zone;
- reliable grip on snow-covered and icy surfaces due to the many 3D-lamellas, leveling the absence of studs;
- a high degree of resistance to aquaplaning, which is facilitated by two wide drainage grooves located longitudinally in the central zone of the tread;
- excellent grip in all weather conditions and long tire life, thanks to an improved rubber compound containing a variety of components.
Car owners do not see any flaws in the tires of this brand and note unsteady behavior on bare ice and packed snow, which is natural for studless tires.
Model Pirelli Winter Cinturato
The manufacturer sees these winter tires as a replacement for the popular Snowcontrol Series 3. The tire's superior performance over its predecessor is due to the fact that it was designed from the ground up. Pros:
- improved grip with rolled snow and ice due to the use of siping technology called Multiactive 4D Sipe;
- increased slash resistance while maintaining a high level of acoustic comfort due to the optimized Z-shape of the longitudinal drainage grooves in the center of the tread;
- accelerated drainage of water together with melted snow from the contact patch, due to the presence of auxiliary drainage grooves in the shoulder zones.
Among the disadvantages of tires, car owners note:
- expensive balancing;
- lack of disk protection;
- weak inhibition;
- uncertain acceleration on a winter road.
Pirelli p zero rosso
This name belongs to summer passenger tires designed for premium cars with 18 and 19-inch wheels. The manufacturer declares:
- excellent grip of these tires both in dry and in rainy weather, due to the optimized V-pattern design of the tire tread with symmetrical direction;
- excellent directional stability and instant response to steering actions due to the high rigidity of the double central rib structure;
- exceptional resistance to aquaplaning, due to the high efficiency of the tire drainage system, which consists of four longitudinal grooves and many transverse grooves.
Car owners point to the sensitivity of rubber to road irregularities, rapid wear, some noise and harshness, albeit within reasonable limits.
Domestic consumers rate Pirelli as one of the best tires in the world. This is a fact, since the Italian company occupies a leading position in the ranking of automotive magazines, horns and other popular resources. Therefore, their cost is quite high, but the quality is also at the highest level.
Pirreli tire production
The Italian company is one of the largest tire manufacturers in the world. They began their activity in 1894, when the world's first bicycle tire was created.
Now the Italian brand has about 24 factories around the world. Two factories for the production of Pirreli tires have been built in Russia. The company also has a large logistics system in Russia.
If we are talking about the produced tire models in the domestic space, then it is worth highlighting Pirelli Winter Carving and Pirelli Ice. Since studding is banned in European territory, many companies followed Pirelli's example and began to produce tires in Russia.
As for other models, they are produced in Italy, Germany, England, Turkey. It all depends on the model and size of the tire.
Pirelli ice zero
The high performance Ice Zero is a balanced winter tire. They belong to the first category. Technological tires are characterized by high grip on ice and excellent resistance to winter frost.
On the paved road of the Central European winter, they behave assertively due to their high grip and excellent handling.
The tread pattern is identical to the "European" style. Here you can see the special directionality of the middle part of the tire, and the small grooves on the diagonal have a slightly larger section in the shoulder area. Such a protector quickly enough removes water and snow cover from the main surface of the tire.
According to the Pirreli Ice Zero tire review, the soft tread zones can increase the contact area with the surface. Older versions of Ice Control have round spots, while Ice Zero has almost square spots.
Among other characteristics, it is worth highlighting the balanced distribution of pressure upon contact with the main surface. These functions are quite relevant when driving on a regular track and on snow.
Specialists have taken care and developed a soft rubber for the tread. Silicon dioxide and large lamellas were used for maximum adhesion. The so-called elements open up on slippery roads and form an effective grip on the road.
On open asphalt, the blocks become stiff and the sipes are switched off or blocked by the increased lateral forces. Thus, the behavior and handling of the vehicle is improved.
The main characteristics of winter tires Pirreli Formula Ice from the manufacturer:
- high level of stability on the track and ice, good handling;
- safety of the highest category, thanks to highly efficient execution;
- test drive of tires in various climatic conditions;
- new version of RUNFLAT.
Based on the given data, we can safely call Pirelli tires the most reliable and safe.
Marking and test drive of Pirelli tires
The clearly highlighted Made in Russia marking will answer the question of motorists about where the Pirelli Ice Zero tires are produced.
Russian production of famous tires should not scare away buyers. Since all products manufactured at the Kirov and Voronezh plants meet international quality and reliability standards.
The renewed Pirelli Voronezh plant began to produce high-quality Pirelli Ice Zero tires for winter driving. A test drive on ice showed that the tires with curly spikes are in serious competition with their counterparts from other manufacturers.
Nevertheless, on rolled snow, the tires are slightly inferior to competitors, since the car's handling is slightly worse.
In the snow race, the car with Pirelli tires ended up losing about 3 seconds over the 1.5 km distance. However, at the time of the test in deep snow, the tires were well ahead of their competitors.
Confident grip on wet roads and normal asphalt. However, at the same time, the tires emit a serious hum. They are perfect for poorly cleaned and icy roads. For normal city driving, they can also be used if the car is insulated from extraneous noise.
New versions of tires from Pirelli
The most interesting and attractive development of the company is the Formula Ice tires. They are used for light vehicles and small SUVs. The concern offers its customers about 20 standard sizes of tires for all types of winter roads.
The new Pirreli Formula Ice tires are manufactured and manufactured in Italy. These tires can be used in difficult climatic conditions, where there is severe frost and icy, snowy roads. The designers took into account the fact that in recent years Europe began to "conquer" the snow, which is no longer a rarity.
The Italians, to a large extent, when designing and creating Ice Zero tires, counted on the large Russian market. And the local climate makes it possible to create high-quality tires for domestic roads.
Tires are made with the expectation of long-term use, and the manufacturer guarantees the preservation of the original characteristics and parameters for a long time.
Tire studding is performed using aluminum products with special tips and reinforced elements. Formula Ice Zero tires have excellent directional stability thanks to their ribbed ribs.
This design provides a high level of safety on the winter road and good vehicle handling.
The tread depth on the Formula Ice tire is 9.5 mm. In addition, the tread has a directional pattern for high grip on ice. Despite the soft rubber mixtures, the finished tires are fairly resistant to wear and tear.
This is a slightly modified and updated tread pattern used on other brands of the famous brand's tires. The protectors have proven themselves to be effective in removing snow and water.
Tires were originally designed for the Scandinavian countries. However, tires have already proven themselves in difficult climatic conditions in Russia, and their affordability has begun to attract an increasing number of local buyers.
Choosing Pirelli tires, every car enthusiast guarantees himself a safe ride and good handling.
Specifications Pirelli Ice Zero
Pirelli tires are popular with car owners, and this is not surprising. They are of high quality, because the company that produces them has a hundred-year history. In 1872, Giovanni Battista Pirelli started the production and sale of elastic rubber in Italy. The company was named "G.B. Pirelli & C". In the late nineteenth century, his factory began producing Ercole tires for cars and Milano tires for bicycles. The Pirelli company received a patent for the production of automobile tires already in 1901. Today it has factories in Eastern Europe, China, USA, South America and Western Europe. Ranked fifth in the world among tire manufacturers by revenue. Follow the link to read reviews of Pirelli tires in the Tire & Servise online store.
Country of origin marking
Tires produced by any manufacturer have markings that indicate in which country the rubber was manufactured. Thus, the following markings have been adopted for Pirelli tires:
- issued in the USA - CH;
- made in Italy - XE, JR, XD, XA, 8U, XC, XB;
- released in Argentina - XM;
- issued in Germany - CE;
- issued in Greece - ХН;
- released in England - XP and XN;
- released in Brazil - XL and XK;
- released in South Korea - YO;
- produced in China - 4T;
- issued in Venezuela - 1B;
- released in Turkey - XJ;
- released in Spain - XF.
The marking is placed on the side of the tire. The country where the manufacturer is located is indicated after the DOT. In this case, all symbols are written in a ring. In addition to the country of origin, the tire manufacturer, model, width and profile height will be indicated on the tire.
Other designations on the bus
Profile height and width are marked 192/60, for example. In this case, the width should be measured in millimeters, and the height as a percentage. In our case, the number 60 is the ratio of the tire height to its width. The higher this indicator, the higher the tire will be. Next to these numbers there will be the letter R and, for example, the number 17. This is the dimension of the tire (rim diameter). The 90T designation will indicate the speed index.
After these designations, the inscription "reinforced" is usually indicated - a reinforced tire. If there is no such inscription, then the tire is not reinforced with additional frames and auxiliary elements. You also need to pay attention to the design of the tire. If the tire is marked with the letter R, then it is radial, if D is diagonal. The latter are not very popular today.
Closer to the rim, there is information about the permissible maximum load. It can be an inscription of the following type: "Max pressure 300 kBs" or "Max load 520 kg". For passenger cars, this index is indicated with a small margin. When choosing tires, this indicator should not be decisive and decisive. On both sides, the tire is labeled "Inside" and "Outside" - inside and outside. But the mark "M & S" means that the rubber can be used in slush and rain conditions. "Tubeless" means tubeless tires. If this inscription is absent, then there is a camera inside. Mandatory on the tires and the ECE mark of conformity, which may look like this: 11022142. If there is a snowflake "*", then the tire can be used at high temperatures in winter.
Pirelli tires are a product of the highest quality. Since 2011, this company has been supplying tires for the GP2 and Formula 1 championships. Tires of this brand are used in transport systems, agriculture, and construction. The largest percentage of consumers of these tires, of course, are car owners. These tires are distinguished by their reliability, good performance and technical characteristics.
