SsangYong Motor Company is a South Korean auto manufacturer (passenger cars) headquartered in Seoul. Sang Yong, translated into Russian, means "two dragons", the company ranks third among Korean automakers in terms of the number of cars sold.
October 1954 is considered to be the official founding date for the history of SsangYong, at the time of its inception, the company received the name Hadonghwan Motor Company. The first products of the automaker were licensed Willys (army off-road vehicles) supplied to the South Korean army. Thanks to the constant orders of the military, the Sanyeng company (there are also transcriptions of Sang Yong, Saneng or Ssangyong) quickly achieved financial success and gradually expanded the range of manufactured equipment. In the 1960s and 1970s, the enterprise managed to launch the production of trucks, buses and special-purpose equipment.
In 1967, through partnership with Shinjin jeep Motor Co., Ltd. contracts for the supply of buses to Vietnam.
In 1974, Hadonghwan Motor Company becomes a co-owner of Motor Shinjin jeep.
In 1976, the company changes its name to Dong-A Motor. The development of new off-road vehicles designed to carry 4-6 people using diesel engines is underway.
In 1979, the opening of a new car assembly plant in the city of Pyongtek.
In 1983, the purchase of the trademark "Korando" from Geohwa Co., Ltd, followed by the takeover of Geohwa.
In 1986, Dong-A Motor is taken over by Ssangyong Business Group, and in 1988 it receives its current name SsangYong Motor. The Korando Family appears in the lineup - created on the platform of the Japanese Isuzu Trooper.
In 1991, SsangYong enterprises entered into an agreement on technical cooperation with Mercedes-Benz AG (development of new gasoline engines).
In 1993, Mercedes-Benz AG became one of the main shareholders of Ssang Yong Motors, the second co-owner is the Chinese company SAIC Motor. Mercedes AG and Sanyeng Motors enter into a technical union. At this stage in the history of the SsangYong company, all cars are produced under the supervision of Mercedes-Benz representatives.
SsangYong vehicles use engines, gearboxes and many of the designs and technologies of the German automotive giant. Start of production of the SsangYong Musso SUV.
In 1995, sales of Korean Sang Yong cars began in Europe, the first-born was the Istana model - an exact copy of the Mercedes-Benz MB 100 minibus, produced from 1988 to 1995.
In 1996, a new Korando appears, the company certifies its products according to international ISO standards.
In 1997, the executive sedan Chairman, built on the basis of the Mercedes-Benz W124, appears in the Sanyeng lineup.
In 1998, the company comes under the control of the Daewoo Group, but not for long. Two years later, in 2000, Ssang Yong is again an independent structure.
In 2001, the production of the Rexton off-road novelty starts.
In 2002, the SsangYong Musso Sports pickup truck was launched into mass production.
In 2003, a new generation of the Chairman sedan and the Rodius minivan appeared with a design that caused much controversy.
In 2005, the SsangYong Kyron SUV debuted.
In 2006, another novelty Sang Yong Actyon.
In 2008, the premiere of the first crossover in the SsangYong lineup - C200 Concept (only two years later, after changing the name to Korando, the car will reach buyers). In the same year, the company's management declared bankruptcy; after the restructuring, the company was put up for sale. On August 12, 2012, SsangYong Motor was acquired by the Indian concern Mahindra & Mahindra Limited.
The production of Sanyeng SUVs for Russian buyers is carried out at the Sollers factories in Naberezhnye Chelny and Vladivostok.
Today, in Russia and the CIS countries, Ssang Yong cars are in steady demand. The following models of the Korean-Indian manufacturer are available in Russian car dealerships: Actyon, Kyron, Rexton and the Actyon Sport pickup truck.
Korando (twin of the Russian Actyon), Actyon and Actyon Sports, New Actyon Sports, New Kyron and Rexton II are available to Ukrainian buyers. Perhaps in the near future, SsangYong executive sedans will be added to Korean SUVs sold in the post-Soviet space.
The history of the brand began in 1954, when the Ha-Dong hwan Motor Company was organized in South Korea. She was engaged in the production of Jeep SUVs for the US Army. In addition to jeeps, the Korean company produced buses, trucks and special equipment. The military conflict between the southern and northern parts of Korea made the manufactured cars in demand.
In 1976, the company became known as Dong-A Motor. And in 1979, its own factory was built in the city of Pyongtek. The result of active work to promote products on the world market was the beginning of exports in the mid-80s of buses to Libya.
In 1984, the company changed its name to SsangYong Group. Translated from Korean, SsangYong means "two dragons".
In 1986, the company acquired Keohwa Motors, which produced SUVs under the Korando brand. The updated model of the all-wheel drive Korando Family, which came out in two, gained great popularity.
The turning point in the history of the brand happened in 1991, when the German concern Mercedes-Benz became an investor in SsangYong. The partnership led to the development of new car models and the production of Mercedes engines. It also gave SsangYong the opportunity to ship its cars to Europe through Mercedes dealers. The first model exported to Europe was the . According to the manufacturer, Mercedes gasoline and diesel engines, which were installed on Musso, could do without a major overhaul of 1 million kilometers.
Until 1998, SsangYong Motor remained an independent company, but the Asian economic crisis contributed to the takeover of the company by Daewoo Corporation, after which all SsangYong cars began to be produced under a new brand. However, in 2000, Daewoo itself began to experience financial difficulties. This two-year respite was enough for SsangYong to regain independence.
A new affordable model came out in 2001. The design of this car was developed by the famous Italian studio ItalDesign.
In 2003, a 49% stake in SsangYong Motor was bought by the Chinese state corporation SAIC (Shanghai Automotive Industry Corporation). And in 2006, two new models debuted: and the Actyon Sports pickup truck, built on its basis.
At the Paris Motor Show 2012, SsangYong unveiled its first electric car concept, the eXIV. The novelty will be equipped with an 80-kilowatt electric motor and a lithium-ion battery, and the cruising range will be 80 kilometers.
The name of the company - Two Dragons, is associated with an old Korean legend. It says that once upon a time, two dragon brothers dreamed of living in the heavenly gardens of the heavenly country. But in order to get into it, each of them needed the magic stone "Tsintamani", which the twins had one for two. For a thousand years, dragons have been begging each other to take the magic stone and fly to the cherished land. But, none agreed. The Heavenly Emperor was amazed at the generosity of the brothers and gave them another "Tsintamani" so that they could go together to pursue their dream.
Released in 2004, the Rodius/Stavic model was given the title of "the ugliest car ever" by the popular British car show Top Gear.
The Ministry of Internal Affairs of Ukraine in 2009 purchased SsangYong Actyon cars. The total cost of the purchase is 500 thousand dollars. Now Ukrainian police patrol the streets in Korean off-road vehicles with Mercedes engines with a capacity of 150 hp. from.
ssangyong in Russia
Today, the following models of the company's SUVs are presented in Russia: Rexton, Kyron, New Actyon and Actyon Sport.
Cars of this brand have a low cost in comparison with similar models of American and European manufacturers. Prices for Kyron and Actyon range from 700 thousand to 1 million. rubles, and for the Rexton model, a dealer in Russia asks from 1 million to 1 million 400 thousand rubles.
The most popular model in Europe, Musso, has not gained popularity in Russia. Low ground clearance, poor corrosion resistance of the body and insufficient reliability of a too soft suspension did not satisfy the needs of Russian motorists.
The sales statistics of the Korean manufacturer in Russia are improving every year. So in 2011, 13,000 cars were sold, in 2012 - about 20,000. In the near future, the company intends to continue this trend and reach the mark of 30,000 cars a year.
In 2009, Sollers launched a new SsangYong car assembly plant in the Far East, which produces four SUV models. In 2011, 25,000 cars were assembled, and in 2012 almost 30,000 cars were assembled.
In the near future, SsangYong plans to build its own plant for SKD assembly.
Sun Yong is a Korean automobile manufacturer and is the fourth largest passenger car manufacturer in Korea. The company's headquarters is located in the Korean city of Seoul. The name Sanyeng itself means "two dragons", and literally translates as "pair".
The company was founded in 1954, at that time it was called Ha Dong-hwan Motor Company, it began its activities with the production of jeeps for the army. From 1977, the name was changed to Dong-A Motor. Then the company ye expanded its activities and produced special equipment, trucks and buses.
Since 1986, it has been under the direct control of the Ssangyong Business Group, and since 1988 the company's name has been referred to as SsangYong Motor. In the same year, 1988, sales of the Korando Family SUV began. Since 1991, cooperation with Daimler-Benz began. When production of the Musso SUV began in 1993, at the same time, Daimler-Benz Corporation acquired a 5% stake in SsangYong Motor. Another major Korean automaker, Daewoo Motors, bought a majority stake in 1997. With the onset of the financial crisis in 2000, Daewoo was forced to sell its stake. In the winter of 2008, the company declared bankruptcy.
Until 2009, the SAIC Motor Automobile Corporation owned a 51% stake in SsangYong Motor Company. During bankruptcy...
San Yong is a Korean automobile manufacturer and is the fourth largest passenger car manufacturer in Korea. The company's headquarters is located in the Korean city of Seoul. The name itself Sanyeng means "two dragons", and literally translates as "pair".
The company was founded in 1954, at that time it was called Ha Dong-hwan Motor Company, she began her activity with the production of jeeps for the army. Since 1977 the name has been changed to Dong-A Motor. Then the company expanded its activities and produced special equipment, trucks and buses.
Since 1986, it has been under the direct control of Ssangyong Business Group, and since 1988 the company's name has already been referred to as ssangyong motor. In the same year, 1988, sales of the Korando Family SUV began. Since 1991, cooperation with Daimler-Benz began. When production of the Musso SUV began in 1993, Daimler-Benz acquired a 5% stake in SsangYong Motor at the same time. Daewoo Motors, another major Korean automaker, bought a majority stake in 1997. With the onset of the financial crisis in 2000, Daewoo was forced to sell its stake. In the winter of 2008, the company declared bankruptcy.
Until 2009, the SAIC Motor Automobile Corporation owned 51% of the shares of SsangYong Motor Company. During the February 2009 bankruptcy of SsangYong, China's SAIC Motor had already lost its full control of the company. By May 2010, the media reported on the sale of the concern, and among the main contenders for the purchase were the Russian Sollers and the French Renault.
In the summer of 2010, it became known that Mahindra & Mahindra, one of the automotive divisions of an industrial holding in India, Mahindra Group, was chosen as a suitable candidate for the purchase of SsangYong Motor. SsangYong also said in a statement that the main criteria for stopping the Indian buyer were the purchase price, job security for all employees of the South Korean company and further plans for managing the company. The purchase of a controlling stake by an Indian holding took place in November 2010. The Indians paid $463.6 million for 70% of the shares.
To Russia cars ssangyong began to be delivered in the late nineties. Since 2004, the Sollers automobile company has been representing the interests of SsangYong Motor in Russia. In Naberezhnye Chelny, since 2005, the assembly of SsangYong Rexton cars began at the Sollers enterprise, in 2006 they began to assemble the Kyron model there, and a little later, the Actyon model. Now the assembly of cars at the plant in Naberezhnye Chelny has been stopped, but since 2009 it has been launched at a plant in the Far East.
Formally, SsangYong appeared in 1954, when the Ha Dong-hwan Motor Company was founded in South Korea. Initially, the company produced military off-road vehicles. Due to the confrontation between the southern and northern parts of the country, the demand for cars was high, and this stimulated the development of the company. Therefore, the production of civilian vehicles was soon established, which went not only to the domestic market, but also for export. For example, already in 1967, Ha Dong-hwan Motor Company began to export buses to Vietnam.
In 1976, the production of special-purpose vehicles was organized. And in 1977, the company was renamed Dong-A Motor. The development of the enterprise under the new name became even more intensive. In 1979, the construction of a plant in the city of Pyongtek was completed. The company began an active search for new markets. So in 1984, Dong-A Motor began supplying high-speed buses to Libya. Two years later, the company came under the control of Ssangyong Business Group, and in 1988 changed its name to SsangYong Motor. By the way, SsangYong translates as "Two Dragons". At this stage, a decision was made to acquire Geohwa Motors, a company specializing in the production of SUVs. It is not surprising that in 1988 the four-wheel drive Corando Family went on sale, which brought the company world fame. By the way, a year earlier, a department of advanced developments was created in Pyongtek.
SsangYong Family
In the early nineties, a strategic alliance was concluded with Mercedes-Benz AG, the purpose of which was to create small commercial vehicles. This resulted in a huge investment being poured into the Korean company. And in 1992, the export of classic Kallista sports cars began.
SsangYong Kallista
And with Mercedes-Benz AG signed a strategic agreement on cooperation in the development of gasoline engines. A year later, a deal was concluded to sell a 5% stake in SsangYong to Mercedes-Benz AG, after which a plan was drawn up for the joint development of large commercial vehicles and diesel engines. In the same year saw the light of the first SsangYong Musso.
SsangYong Musso
In 1994, a motor factory was opened in Changwon. Since 1995, a logistics center has been operating to ensure the supply of spare parts. Rolling off the assembly line are the first Istana small commercial vehicles, a joint project with Mercedes-Benz known as a variation on the MB100 theme.
SsangYong Istana
The following year, the company began to produce another car - New Korando. The car was in demand mainly due to its low price and excellent reliability. Therefore, it was actively exported.
SsangYong Korando
Since 1997, when mass production of passenger cars was launched, SsangYong has occupied a new niche in the automotive industry. Then the company introduced the SsangYong Chairman, a business-class car. It was equipped with a V-shaped six and was based on an elongated Mercedes E-class platform.
SsangYong Chairman
During the economic crisis, SsangYong Motor had to come under the control of the Daewoo group. In 1998, the final merger with the Daewoo Group took place. And by 2000, after a successful corporate reorganization, the company regained its independence, separated from Daewoo. After that, special attention was paid to development, research and design in SsangYong. At the same time, the management tried to recreate the sales network and warranty service programs.
In 2000, the new model Chairman CM500 was introduced to the world. A year later, the Korando model won the Energy Winner 2001 award. At the same time, the production of the Rexton premium SUV was launched and the production of the SsangYong Musso Sports pickup truck began. The revival of SsangYong was illustrated by the opening of its own technical center in China.
Since 2003, the production of the New Chairman executive sedan and the New SsangYong Rexton SUV with a diesel engine has been launched.
SsangYong Rexton
The following year, the company launched the multifunctional 11-seater minivan SsangYong Rodius.
SsangYong Rodius
In Australia and some other countries, this car was sold under the name Stavic. At the same time, SsangYong received new investments: more than half of its shares were bought by the Chinese SAIC Motor. 2006 was marked by the debut of two more new models: the Actyon crossover and the Actyon Sports pickup.
SsangYong Actyon
SsangYong Actyon sports
Korando, Musso, Rexton cars have been supplied to the Russian market since the late 1990s. At the end of 2005, the production of Rexton SUVs began at the ZMA plant in Naberezhnye Chelny, owned by Severstal-Auto (Sollers brand). Starting from the end of 2006, the assembly of the SsangYong Kyron was also launched at the plant, and then the SsangYong Actyon. Currently, the SsangYong Rexton and SsangYong Kyron models have a full production cycle, including welding and body painting.
SsangYong Kyron
Since December 2009, SsangYong models have also been produced in the Far East. The total investment in this project amounted to 5 billion rubles. Since 2010, the South Korean automaker SsangYong Motor has been owned by the Indian company Mahindra & Mahindra.
SsangYong Motor Company or SsangYong Motor is a South Korean automaker. The name in translation means "Pair of dragons". 70% of the company's shares have been owned by Indian Mahindra & Mahindra Limited since 2011. The entire range of Sang Yong.
History
The enterprise originally emerged as two separate companies: Ha Dong-hwan Motor Workshop and Dongbang Motor Co. In mid-1963, the two companies merged to form Ha Dong-hwan Motor Co.
Since 1964, Hadonghwan has been producing jeeps for the US military, as well as trucks and buses. Since 1976, the company has introduced a wide range of special vehicles. In 1977, the company was taken over by the Sang Yong business group, which eventually changed the name of the division to SsangYong Motor.
In 1987, the company acquired the British automaker Panther Westwind. In 1991, a technological cooperation was started with Daimler-Benz. The agreement was necessary for Sang Yong to develop a modern Mercedes-Benz SUV.
This was supposed to allow production to gain footholds in new markets without having to build its own infrastructure, but to use existing Mercedes-Benz networks. This alliance resulted in the SsangYong Musso, sold first by Mercedes-Benz and later by Ssang Yong.
Sang Yong profited from this alliance for a long time - even after Daimler-Benz stopped selling the Musso brand, she continued to produce the Istana model based on the Mercedes-Benz MB100. In addition, Daimler developments were used in many other models, including the second generation Korando, Rexton, Chairman H and Sang Yong Kyron, the price is only 1 million rubles. can be found in the related article.
In 1997, Daewoo Motors, now Tata Daewoo, bought a majority stake in Ssangyong Group, with the goal of selling it again in 2000 because it was in deep financial trouble itself. Late in 2004, Chinese automaker SAIC acquired a 51% stake in Sang Yong.
Modernity
In 2010, General Motors signed an agreement with Sang Yong to supply new vehicles for sale (namely Rodius, Chairman W and Chairman H), in exchange for a $17.6 million investment in the company, which is still recovering from bankruptcy.
In April 2010, the brand's management reported that several local and foreign companies had expressed interest in acquiring the enterprise, resulting in a 15% increase in its share price. In August of the same year, Mahindra & Mahindra Limited won the bid and acquired SsangYong for US$4.8 billion.
The lineup
Crossover Korando
