Tires of this brand are produced by Pirelli & C. The company's technological capacities are concentrated in 24 enterprises quartered in 13 states in the world. Of these, 5 productions are posted on the territory of Italy, and in Milan there is a headquarters of the company.
The remaining plants are deployed in Brazil, which accounts for 5 tire productions. 2 plants are posted in the UK, Germany, Turkey, Romania and Russia. One in Argentina, United States, China, Egypt, Spain and Venezuela.
The main owner of the company's shares is the Chairman of the Board of Marco Trondketti Provier. In our country since March 2014 - 13.09% of the shares of the manufacturer of winter tires Pirelli under the control of the Russian company Rosneft.
The official website of the brand
. The Corporation received a representative office in Russia after signing the Treaty Treaty Treaty in Tolyatti. The deal was concluded between Pirelli & C. SPA and the Russian company Rostechnology in July 2008.About the company Pirelli
The company was founded in January 1872, as a manufacturer of elastic rubber. Founder - Giovanni Battist Pareleyley. Since 1894, the release of the first cycling tires began, and from the 1901th - automotive rubber. In 1905, the company was reorganized. Then they created a sector for the manufacture of automotive tires and rubber production for motorcycles.
Today, the representative of the tire sector became Pirelli Tyre. It accounts for the fifth of the world sales in this area of \u200b\u200bthe consumer market.
PIRELLI tire prices
Pirelli Ice Zero
These winter studded tires refer to the latest developments of the Italian brand specialists. They are focused on the acquisition by the owners of powerful cars of various classes, including crossovers and heavy SUVs operated in conditions of harsh winters. According to the manufacturer, Ice Zero tires:
- excellent clutch with ice throughout the life of the manufacture of manufacturing - Dual Stud;
- demonstrate no less high coupling characteristics in the snow due to
a plurality of sharp faces formed due to numerous tread blocks and lamellas located on the surface of their tread;
- they are distinguished by the stable characteristics of the rubber mixture, independent of the temperature range and are the result of the presence of new components and the features of its cooking technology.
Drivers do not find disadvantages in rubber with the exception of noise, which passes after running.
Pirelli Winter Sottozero 3
The country-producer of these winter unwanted tires is Italy. This is a special development for installation on powerful and high-speed premium cars. A number of innovative innovations allows the model to significantly strengthen the sports indicators of the car. The manufacturer announces the following Winter Sottozero 3 Winter Rubber Parameters:- excellent traction and coupling properties connected to the course stability and due to the presence of sweep blocks in the central zone of the tread;
- reliable adhesion with snow-covered and iced surfaces due to the set of 3D lamellae, leveling the absence of spikes;
- high degree of countering aquaplaning, which contributes to two broad drainage grooves located longitudinally in the central zone of the tread;
- excellent clutch under all weather conditions and long service life of the tire, due to the improved composition of the rubber mixture containing a number of components.
Car owners do not see the shortcomings of the tires of this brand and noted the uncertain behavior on the bare ice and the risen snow, which is natural for the unwanted rubber.
Model Pirelli Winter Cinturato
The manufacturer sees in these winter tires to replace the popular Snowcontrol Series rubber 3. The superiority of the operational characteristics of the tire before its predecessor is explained by the fact that it was developed "from scratch". Pros:
- improved coupling properties with rolled snow and outland, due to the use of lamellation technology, called Multiactive 4D SIPE;
- increased counteraction to slashplanting at a high level of acoustic comfort due to an optimized Z-shaped for the longitudinal grooves for drainage in the center of the tread;
- accelerated water removal together with waist snow from the contact spot, due to the presence of auxiliary drainage grooves in the shoulder zones.
Among the disadvantages of tires, car owners note:
- expensive balancing;
- lack of disk protection;
- weak braking;
- insecure overclocking along the winter road.
Pirelli P Zero Rosso
This name belongs to the summer passenger tires, designed for installation of premium cars with wheels by 18 and 19 inches. The manufacturer declares:
- an excellent clutch of such tires in both dry and rainy weather due to an optimized V-shaped pattern of the design tire protector of a symmetric orientation;
- excellent course stability and instant reaction to steering steering due to high rigidity of the dual central edge structure;
- an exceptional resistance to aquaplaning, due to the high efficiency of the functioning of the drainage system of the tire, which consists of four longitudinal grooves and sets of transverse grooves.
Car owners indicate the sensitivity of rubber to road irregularities, rapid wear, some nozzleness and rigidity, albeit within reasonable limits.
What feeling you will experience, finding the marking of Made in Russia on the products of a foreign brand, which you have just purchased? Moreover, you specifically made a purchase abroad to get a truly "branded" thing. Do you feel confusion or, on the contrary, pride for the country? A similar annecotic story about buying tires in Europe is a unlucky Russian car owner somehow challenged to hear the "Renta.ru" correspondent. Tires as a result cost Slatoroga, which gives a casus an instructive shade.
The logic of those who choose the product of foreign production is understandable: after all, how long the inertia of thinking forced, for example, to relate to the foreign cars of the domestic assembly as a "sturgeon of the second freshness". Perhaps only the current crisis settled everything in places: not found sales inside the country cars of foreign brands are now exported. This is perhaps the best proof that the quality of localized cars is not inferior to the original. But what about tires? Correspondent "Renta.ru" visited Pirelli plants in Voronezh, Milan and Turin to compare the production process.
Not robots pots burn
In Italy, much is connected with the famous company, as-nothing it has existed since 1872. In honor of her founder, Giovanni Battist Pirelli, the street is named in Milan. And the first skyscraper, which was allowed to build over the famous Milan Cathedral, is Pirelli Center. The company's headquarters carefully refer to their own history - a large archive has been created that performs the functions of the museum. And the old concrete coolingier (that is, the water cooling tower) is skillfully inscribed in the modern ensemble of office architecture made of steel and glass.
This combination of technologies of the past and current centuries is also in production. Serial tires are manufactured by robots, but experienced models - in the old manner, manually. It resembles an art school: workers with incisors, as if sculptors, leisurely hollow out the tread grooves on a bare tire, clamped into the old, visiting types. So cheaper than immediately produce a press form for the vulcanization of the tire with an experimental pattern, which after testing may have to be refined.
So high technologies - technologies, and nobody canceled the golden hands of experienced masters. This is especially felt in the Pirelli Research Center, where the tires for the Formula 1 cars are developed, in particular. The design accounts for not only the tires themselves, but sometimes auxiliary equipment. For example, earlier, something like copying paper was used to measure the spots of the contact of the wheels - this technology in Pirelli borrowed from the manufacturers of running sneakers. However, with an increase in demands, the Center staff had to independently develop a special measuring instrument.
Mechanical Waltz.
Of course, experienced production has little in common with a trap, where the ball robots rule. The born of tire begins with the creation of a multicomponent rubber mixture. The main ingredient - rubber, both natural and synthetic. The tire consists of it from about 80 percent. The rubber add sulfur and technical carbon, as well as various chemical additives. The accurate composition of the mixture is the main know-how of the manufacturer.
To reduce costs, Pirelli strives to maximize the use of localized components - so, Russian rubber is used in Voronezh. And like the creators of the brandal wine, which mixing grape varieties achieve the same taste, despite the difference in crops, the Italians are forced to strictly ensure that the mixture at all 22 factories is identical. To do this, a chemical analysis is performed, and the device is connected to the central server in Milan: if the sample differs from the reference, the conveyor stops.
The finished tire in the cut resembles a bulb: a hermetic layer, textile cord and a metalocord, shielding layer and, finally, the protector. For each layer requires its own mixture of rubber. Ready components are sent to assembly machines resembling giant weaving machines. Winding of Cord, by the way, is also one of the secrets of production: the angle under which the textile tape is served, consisting of rubberized threads, adjusts the spin of contact of the future wheel.
After assembling the tire acquires an almost finished look, but it is like a piece of cheek - sticky and easily deformed. To give it strength, vulcanization is required. The tire is clamped with metal plates with the embossed protector, and is placed in an autoclave, where the rubber is in the influence of pressure and temperature, the rubber becomes elasticity.
It takes a few minutes - and with hissing, in the cloud, a ready-made wheel is turned away into the light, to immediately get to the conveyor - to the control station. As in Italy, in Russia the tire is checked in three stages: visual, instrumental control and x-ray to identify hidden defects. The high-quality tire is delivered to the warehouse of finished products, the defective immediately cut, and then recycle. If the percentage of marriage in the batch exceeds the calculated value, the conveyor stops until the reasons for clarifying.
Social question
Production in Turin and Voronezh is quite identical, the same can be said about the equipment - except the secondary processes, such as sorting tires, in Italy are more automated, in accordance with the large volume of release. Similar and social policy of the company in relation to employees.
At the Russian plant, the abundance of information posters devoted to the safety technique seems evidence of a low culture of local production. However, in Milan and Turin such posters are no less - Pirelli safety requirements are very strict. The journalist from the group inadvertently demonstrated this by staging for a restrictive line in front of the machine. Worked the photocell, and the line froze.
Perhaps, if the Russian and Italian production distinguishes, so this is the working conditions: the Voronezh tire plant was created in the 1950s, he passed through the fever of the 1990s, lack of money and bankruptcy. And although the modernization was spent about 100 million euros, its interior decoration is strikingly different from spacious, bright and well ventilated enterprise shops in Turin. A separate mention deserves a magnificent dining room, lunch in which Italian workers partially subsidized by the company. Excellent working conditions, however, the merit is not only Pirelli, but the workers themselves - Italy is famous for its strong trade union movement. So Voronezh tirennies have something to be rendered from foreign colleagues, in addition to the knowledge of the match.
Domestic consumers are evaluated by Pirelli, as one of the best tires in the world. This is a fact, since the Italian company occupies a leading places in the ranking of automotive magazines, Claksons and other popular resources. Therefore, their cost is quite high, but quality is at the highest level.
Production of tires Pirreli.
The Italian company is one of the world's largest in the world for the production of automotive tires. They began their activities in 1894, when the first bike tire was created.
Now the Italian brand has about 24 factories around the world. In Russia, two Pirreli tires are built in Russia. The company also has a large logistics system in Russia.
If we are talking about the manufactured tire models on domestic space, it is worth highlighting Pirelli Winter Carving and Pirelli Ice. Since the sipovka is prohibited in the European territory, many companies followed the example of Pirelli and began to produce tires in Russia.
As for other models, they are produced in Italy, Germany, England, Turkey. It all depends on the model and sizes of the tire.
Pirelli Ice Zero.
Highly efficient Ice Zero is a balanced winter tires. They relate to the products of the first category. Technological tires are characterized by high clutch on ice and excellent resistance to winter frost.
On the asphalt road of the Middle Eastern Winter, they will guide themselves as long as high adhesion with the track and high manageability.
The protector drawing is identical to the "European" style. A special direction of the middle part of the tire is visible here, and small grooves diagonally have a slightly greater section in the shoulder zone. Such a protector quickly removes water and snow cover from the main surface of the tire.
According to the survey of tire Pyrrolee Ice Zero, soft tread zones are capable of increasing contact area with the surface. Olders Ice Control have round spots, and Ice Zero has almost square.
Among other characteristics, it is worth using a balanced pressure distribution when contacting the main surface. These functions are quite relevant when driving on the usual track and in the snow.
Experts took care and developed soft rubber for the tread. For maximum clutch, silicon dioxide and large lamellas were used. The so-called elements are disclosed on a slippery highway and form an effective grip with an expensive.
On the open asphalt, checkers become hard, and the lamellas are turned off or are blocked under the influence of reinforced lateral forces. Thus, the behavior and handling of the car improves.
The main characteristics of winter tire pyrroli formula Ice from the manufacturer:
- high level of resistance on the track and ice, good handling;
- safety of the highest category, due to highly efficient execution;
- test-drive of tires in various climatic conditions;
- new version of Runflat.
Based on the given data, you can safely call the Pirelli tires the most reliable and secure.
Marking and test drive tires Pirelli
Clearly highlighted marking Made in Russia will answer the question of car enthusiasts about where Pirelli's Tires are produced by Zero.
Russian production of famous tires should not scare buyers. Since all products manufactured in the Kirov and Voronezh factory complies with world quality standards of quality and reliability.
The updated Voronezh Plant Pirelli began to produce high-quality tires Pirelli Ice Zero for a winter ride. The test drive on ice, showed that tires with figured spikes seriously compete with analogs from other manufacturers.
Nevertheless, the tires are slightly inferior to competitors on the riveted snow, as the car's handling deteriorates slightly.
According to the results of the race in the snow, the car with Pirelli tires eventually gave way about 3 seconds at a distance of 1.5 km. However, at the time of testing in deep snow, the tires seriously avened their competitors.
Confident clutch on the wet track and ordinary asphalt. However, at the same time, tires make a serious hum. They are perfect for poorly cleaned and iced roads. For a regular ride in the city, they can also be used if the car is exhausted from extraneous noise.
New versions of Pirelli tires
The most interesting and attractive development of the company Formula Ice tires. They are used for passenger vehicles and small parkets. The concern offers its customers about 20 tire sizes for any kinds of winter roads.
New tires Pyrrolie formula Ice produce and released in Italy. These tires can be used in difficult climatic conditions where strong frost is observed and iced, snow-covered road. Designers took into account the fact that recently Europe began to "conquer" snow, and are not uncommon.
Italians, by a large exercise, designing and creating an Ice Zero tires, were counting on a large Russian market. And the local climate allows you to create high-quality tires for domestic roads.
Tires are made with a calculation for long-term use, and the manufacturer guarantees the preservation of the original characteristics and parameters for a long time.
OshIpovka tires is performed using aluminum products with special tips and enhanced elements. Formula Ice Zero Tires have a high course stability due to ribs with notches.
This design provides a high level of security on the winter road and good car control.
The tread depth on the Formula Ice tire is 9.5 mm. In addition, the protector has a directed pattern, thereby ensuring high grip on the ice. Despite the soft mixtures of rubber, the finished tires are sufficiently resistant to wear.
This is a slightly modified and updated tread model used on other brands of the host brand. Protectors showed perfectly in effectively withdrawing snow cover and water.
Initially, the tires were designed for the Scandinavian states. However, the tires have already proven themselves in the complex climatic conditions of Russia, and their pricing accessibility began to attract an increasing number of local buyers.
Choosing Pirelli tires, every motorist guarantees a safe ride and good handling.
Specifications Pirelli Ice Zero
Not only premium, but also ...
Pirelli products are primarily associated with a premium segment. This applies to both tires that go to the conveyors of automakers and to products for the secondary market. It is enough to name only one digit: the company has more than 2,000 oligations for the primary configuration, and 700 of them on the account of the flagship product - the model P ZERO. The company does not hide that the main efforts of the research and development of Pirelli are aimed at premium products, so 3.2% of the funds received from the entire volume of sales are invested in research and development. But Russia is a special market. Including in terms of the distribution of the share of seasonality products. Last year, the company's turnover in Russia, without taking into account the primary configuration, amounted to 1.35 billion euros, and 60% accounted for the share of winter tires. And in terms of winter ruler, Pirelli marketers turned out to be right, deciding not to be limited only to premium models. Today in the "Winter Portfolio" of the Russian representative office of the company's products of three price segments. In segment A, this studded model Ice Zero and the friction Ice Zero FR, the Formula ICE line belongs to the segment B, and the C - AMTEL NORDMASTER EVO bus segment. Yes, taking into account the new economic situation, the market changes, and the interest of customers is changing to one or another price segments. In Pirelli, it takes into account, but the course on the leading position in the premium segment does not change anyway.
Pirelli is constantly working to ensure that the winter segment of the company's products is not in popularity of the summer tires
Not only sales
Pirelli's plans for work in Russia were not limited to a commercial presence: in the long-term development program, production was provided here. Moreover, it was not about the construction of new, from scratch, production sites - the possibility of acquiring existing profile enterprises was considered. And at the end of 2011, a joint venture in which Pirelli and the State Corporation "Rostech" bought at the Cyrovsky Tire Holding, and literally after a couple of months, the joint venture acquired the Voronezh Tire Plant. And here I foresee some doubts of our readers: what kind of premium product can we talk about if it is produced in the old production? Indeed, the first tire on the Voronezh factory was released in December 1950. But now there is still a pair of numbers: the total investment of Pirelli in Russia exceeds 400 million euros, and more than 200 million was invested in the development of two factories. Today, the Voronezh Tire Plant produces the tires of the premium segment in the sizes from 16 to 21 inches and, of course, it took a deep modernization of production: only 73 million euros were invested in the development of production facilities. In January 2013, a new production line of the full technological cycle of design capacity was launched in 2.2 million tires per year. At the same time, the new logistics center began working through which the delivery of products to the CIS countries, the EU and Scandinavia was carried out. And this is a new strategy - last year 26% of all Pirelli tires produced in Russia were exported. As for the development of the Voronezh Bus Plant, it is worth bringing a few more numbers concerning production volumes: if in 2013 the plant has released 760,000 tires, then in plans for 2016 - 2 million units.
Shop vulcanization tires
At the same time, Pirelli is optimistic about expanding localization in terms of reducing imports necessary for the production of components. So, in 2013, Pirelli and the State Corporation Rostechnology appeared a new one with a traceginic partner - OJSC NK Rosneft. The purpose of this alliance is joint research and developmental development in the field of production of synthetic rubbers and related materials.
Now a few words about the reason for my trip to the Voronezh Tire Plant - awarded by representatives of the Ford Fortunate Certificate of the Q1 status certificate. Today, only for assembly production Ford, Voronezh Tire Plant delivers products for models of EcoSport, Mondeo and Transit. And one of its main achievements, employees of the plant consider the zero level of defectiveness of products supplied to the assembly conveyors. This is already the quality of products produced in Russia.
From the sales area, the product goes to the manufacture of a rubber mixture of various recipes
The misfortune of all winter tires Pirelli is made exclusively in the factory. Only so you can guarantee high quality products
So looks prescript for the manufacture of tire tread
Before going to the warehouse of finished products, tires pass tool control. But precedes his mandatory visual control
We do not want to lose market share
Blitz interview with the general director of Pareley Tyr Rusia LLC, Aimon Di Savoy Aosta
General Director of Pielli Tyr Russia LLC, Aimon De Savoy Aosta (Right) receives a certificate of status Q1 from the hands of the representative of the company Ford
What are the results of the company in the Russian market in 2015, and what tasks do you put in the year 2016?
The total tire market in the past year fell by 17%, and premium segments A and B lost 13%. This is without taking into account the supply of tires to the primary package. This is understandable - sales of new cars decreased by 35.7%. But at the same time, our share has been preserved. As for 2016, it is unlikely to try to increase this share. But partners need to be chosen very carefully. Last year, we were too optimistic about winter tires. But the real winter was far from all regions, and the remains of tires from our distributors are quite large.
And this is despite the fact that the Winter Tires of Pirelli has been updated?
Yes, but we are ready to reduce the volume of deliveries to the local market to increase the share of exports. Thus, we will not need to reduce the price of a premium product.
Is there any desire to develop a medium-century segment more actively?
We do it. For example, in the Formula ruler, we added 17 and 18 inches tires.
AMTEL brand?
Some decisions on this brand we will lead to the last place - to a greater extent we focus on segments of A and V. Yes, we updated the AMTEL line, but we do not plan to serious investments in this direction. But the Formula line in Russia, in contrast to what we do in other regions intend to expand.
If we talk about seasonality, in what direction the most active processes go?
We now take more carefully to the winter tires. Pirelli is very well known as the manufacturer of summer tires of the premium segment, and so that we are also positioned and in the winter segment, you need to work. At the same time, we have an excellent line of winter tires that show excellent test results.
Last year, Pirelli turnover in Russia, without taking into account the primary configuration, amounted to 1.35 billion euros, and 60% accounted for the share of winter tires.
Pirelli tires are popular with car owners, and this is not surprising. They are distinguished by high quality, because the company that releases them has a countertime history. In 1872, in Italy, Giovanni Battist Pirelli has established the production and sale of elastic rubber. The company called "G.B. Pirelli & C". At the end of the nineteenth century, his plant began to produce the "Ercole" tires, intended for cars and tires "Milano" for bicycles. Parelli company received a patent for automotive tires already in 1901. Today it has plants in Eastern Europe, China, USA, South America and Western Europe. By revenue in the fifth place in the world among tire manufacturers. By reference you can read reviews on the Pirelli tires in the Tyre & Servise online store.
Marking of the producer
Tires that produce any manufacturer are labeled, which is indicating in which country the rubber was made. So, the next marking is adopted for tires:
- issued in the USA - CH;
- released in Italy - XE, JR, XD, HA, 8U, XS, HS;
- issued in Argentina - Hmm;
- released in Germany - CE;
- issued in Greece - HN;
- issued in England - XP and XN;
- issued in Brazil - XL and XK;
- issued in South Korea - yo;
- issued in China - 4t;
- released in Venezuela - 1B;
- issued in Turkey - XJ;
- released in Spain - XF.
Marking is placed on the side of the tire. The country in which the manufacturer is located is indicated after DOT. In this case, all conditional designations are written along the ring. In addition to the manufacturer's country, the manufacturer will be indicated by the manufacturer, model, width, as well as the height of the profile.
Other designations on the tire
The height of the profile and width are marked with 192/60, for example. In this case, the width must be measured by millimeters, and the height in the percentage ratio. In our case, the number 60 is the ratio of the tire height to its width. The high this indicator, the higher the tire. The letter R and, for example, the number 17 will be row with these numbers. So denotes the thickness of the tire (the rim diameter). The designation 90T will indicate the speed index.
After these designations, the inscription "REINFORCED" is usually indicated - reinforced bus. If there is no such inscription, the tire of additional frameworks and the auxiliary elements is not enhanced. It is also necessary to pay attention to what the tire design. If the tire is marked with the letter R - it means it is radial if D is diagonal. The latter today is not very popular.
Closer to the line placed information on the permissible maximum load. This may be the inscription of this type: "Max Pressure 300 KBS" or "Max Load 520 KG". For passenger cars, this index is indicated with a small margin. When choosing tires, this indicator should not be decisive and determining. On both sides of the tire has an inscription "Inside" and "Outside" - internal and exterior. But the marking "M & S" denotes that the rubber can be used in conditions of slush and rain. "Tubeless" denotes that the tires are beless. If this inscription is absent, then inside there is a camera. Communicably on tires and a sign of compliance with ECE, which may have this kind: 11022142. If there is a snowflake "*", then the tire can be used at high temperatures in winter.
Pirelli tires are the highest quality product. From 2011, this company supplies tires for the GP2 and Formula 1 championship. Tires of this brand are used in transport systems, agriculture, in construction. The greatest percentage of consumers of these tires, of course, the owners of the car. These tires are distinguished by reliability, good operational, as well as technical specifications.
